Exam 3: Retailing in Electronic Commerce: Products and Services

Members of ________ hope that consumers will use their trustmark seal as an assurance and as a proxy for actual research into their conduct of business,privacy policy,and personal information protection.

________ are firms that conduct retail business online.

________ are gateways to storefronts and e-malls that may be comprehensive or niche oriented.

When new capabilities are required to conduct EC,for example capabilities in logistics and distribution,one method is to obtain them through external strategic alliances.

Being a virtual seller has several benefits,such as lower overhead costs,but it also has many drawbacks and barriers.

Charles wants to buy a John Lennon lithograph over the Internet,but he is unwilling to pay for it until he inspects it to ascertain authenticity.The auction site through which he purchases the painting agrees to hold his money until he tells them to release it to the seller.This is an example of ________.

________ refers to the removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain.

All of the following are revenue models for online independent travel agents except:

A business model is a description of how an organization intends to generate revenue through its business operations.

The direct sale of digital content through download allows a producer of digital content to bypass the traditional retail channel,thereby reducing overall costs and capturing greater profits.

Direct marketers ________.

Online travel bookings and associated travel services are not yet profitable e-commerce implementations.

Only a few pure-play virtual banks failed by 2003 due to lack of financial viability.

Characteristics of the job market and employment placement include all of the following except:

________ refers to marketing that takes place without intermediaries between manufacturers and buyers;or marketing done online between any seller and buyer.

As the number of Internet users reaches saturation,the challenge for e-retailers to increase the amount that shoppers spend online because the rate of increase in online shoppers will slow.

Amazon is recognized as an online leader in creating sales through customer intimacy and customer relationship management (CRM).

Sales of goods on the Internet are no longer increasing rapidly because of the bankruptcy of numerous dot-coms.

________ is the process whereby intermediaries,either new ones or those that had been disintermediated,take on new intermediary roles.

Channel conflict occurs when adding an online distribution channel causes problems with existing distribution channels.