Exam 3: Retailing in Electronic Commerce: Products and Services

Competition among online travel e-tailers is fierce,with low margins,little customer loyalty,and increasing commoditization of products and services

Merchants can study and find out what customers want through ________.

Describe the characteristics of successful e-tailing.How do the principles of offline retail success apply to e-tail success?

A shopping tool referred to as a(n)________ is a program that contains the shopper's information.

Amazon.com experienced all of the following except:

An e-tailer can use cookie files and other technologies to track the specific browsing and buying behavior of each consumer.With that information,the e-tailer can create a marketing plan tailored to that consumer's pattern by showing items of interest or offering incentives that appeal to that consumer's sense of value,which is referred to as ________.

Characteristics of JobCentral.com include all of the following except:

On average,e-tailing sales are expected to grow at an annual rate of 2.6 percent from 2010 to 2012,compared to 14 percent for brick-and-mortar stores.

An online seller of travel services that generates revenue by charging fees for its services is an example of a ________.

With all else being equal in the online environment,goods with any of the following product characteristics are expected to facilitate greater online sales except:

All of the following categories have been selling well online except:

List and briefly describe three B2C e-tailing business models classified by the distribution channel used.

The two major limitations of the electronic job market are privacy and ________ because resumes are typically not encrypted.

With all else being equal in the online environment,goods that are relatively expensive or frequently purchased are expected to have higher sales volumes then goods that are inexpensive or infrequently purchased.

Gateways to storefronts and e-malls are referred to as ________.

A retailer is a sales intermediary,a seller that operates between manufacturers and customers.

Dell's distribution strategy is best described as ________.

Both online banks and click-and-mortar banks carry some risks and problems,especially in international banking,including hackers and liquidity risk.

A(n)________ is a combination of both the brick-and-mortar retailer and an online transactional Web site.

________ are tools that scout the Web for consumers who specify search criteria.