Question 1

All of the following describe retailing except:

Accepted Answer

A) A retailer is a sales intermediary. 
B) Many manufacturers sell directly to consumers and through wholesalers and retailers. 
C) E-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary. 
D) Companies that produce a large number of products,such as Procter & Gamble,do not need retailers for efficient distribution. 
A) A retailer is a sales intermediary. 
B) Many manufacturers sell directly to consumers and through wholesalers and retailers. 
C) E-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary. 
D) Companies that produce a large number of products,such as Procter & Gamble,do not need retailers for efficient distribution.

Question 2

A click-and-mortar retailer is a combination of both the brick-and-mortar retailer and an online transactional Web site.

Accepted Answer

A) True 
 B)False

Question 3

WAYN is a social networking Web site with a goal of uniting college student travelers from North America.

Accepted Answer

A) True 
 B)False

Question 4

A marketer that uses e-mail to advertise to potential customers is called a ________.

Accepted Answer

A) market maker 
B) transaction broker 
C) content disseminator 
D) viral marketer 
A) market maker 
B) transaction broker 
C) content disseminator 
D) viral marketer

Question 5

Which is not a characteristic of social computing technologies?

Accepted Answer

A) Social computing is increasingly playing a larger role in corporate online strategy. 
B) Social computing has shifted online travel from passive selling to active customer engagement. 
C) Companies that implement social computing technologies on their own Web sites should view it primarily as a sales tool and less as supporting business goals. 
D) Social computing plays an important role by providing more correct and relevant information. 
A) Social computing is increasingly playing a larger role in corporate online strategy. 
B) Social computing has shifted online travel from passive selling to active customer engagement. 
C) Companies that implement social computing technologies on their own Web sites should view it primarily as a sales tool and less as supporting business goals. 
D) Social computing plays an important role by providing more correct and relevant information.

Question 6

One of the characteristics of Web 2.0 in the travel industry is ________.

Accepted Answer

A) standardization 
B) segmentation 
C) personalization. 
D) intermediation 
A) standardization 
B) segmentation 
C) personalization. 
D) intermediation

Question 7

What are virtual (pure play)e-tailers? Give an example.List one advantage and one disadvantage of this business model.

Accepted Answer

Virtual (pure-play)e-tailers are firms t

Question 8

Why are trust verification sites important to e-tailers and other online sellers? List two verification sites.What is their function?

Accepted Answer

With so many sellers online,many consume

Question 9

What is the primary advantage of catalog sales?

Accepted Answer

A) It eliminates the constraints of space and time. 
B) Customers prefer catalog shopping to e-tailing. 
C) Catalogs increase interest in products that are then bought online. 
D) Products and services can both be sold via catalogs. 
A) It eliminates the constraints of space and time. 
B) Customers prefer catalog shopping to e-tailing. 
C) Catalogs increase interest in products that are then bought online. 
D) Products and services can both be sold via catalogs.

Question 10

Direct marketing describes marketing that takes place over the Internet involving wholesalers and retailers.

Accepted Answer

A) True 
 B)False

Question 11

EC offers companies new opportunities to test prices and make prices more precise,which are referred to as ________ prices.

Accepted Answer

The answer of EC offers companies new opportunities to test...

Question 12

The Internet has created a large demand for personalized products and services.Manufacturers can meet that demand by using a ________ strategy.

Accepted Answer

The answer of The Internet has created a large demand...

Question 13

A company that creates and manages many-to-many markets is called a ________.

Accepted Answer

A) market maker 
B) transaction broker 
C) content disseminator 
D) viral marketer 
A) market maker 
B) transaction broker 
C) content disseminator 
D) viral marketer

Question 14

A disadvantage of online job advertising and recruitment for employers is ________.

Accepted Answer

A) an overload of applicants,both qualified and unqualified 
B) a huge increase in employee turnover 
C) an increase in the costs of finding candidates 
D) a significant decrease in the number of qualified applicants 
A) an overload of applicants,both qualified and unqualified 
B) a huge increase in employee turnover 
C) an increase in the costs of finding candidates 
D) a significant decrease in the number of qualified applicants

Question 15

________ refers to any situation in which direct competition and/or damage caused by bypassing a former existing channel partner is perceived to have resulted from the introduction of a new,often online,channel.

Accepted Answer

The answer of ________ refers to any situation in which...

Question 16

Which of the following is a characteristic of e-tailing?

Accepted Answer

A) Competition is local. 
B) Customer relations are less stable due to anonymous contacts. 
C) Price changes are expensive,but can be done at anytime. 
D) Fewer resources are needed to increase customer loyalty. 
A) Competition is local. 
B) Customer relations are less stable due to anonymous contacts. 
C) Price changes are expensive,but can be done at anytime. 
D) Fewer resources are needed to increase customer loyalty.

Question 17

Sears' marketing strategy would best be described as ________.

Accepted Answer

A) a brick-and-mortar strategy 
B) a shared service mall strategy 
C) a click-and-mortar strategy 
D) direct marketing from a manufacturer 
A) a brick-and-mortar strategy 
B) a shared service mall strategy 
C) a click-and-mortar strategy 
D) direct marketing from a manufacturer

Question 18

A major problem in B2C is the increasing rate of online ________.

Accepted Answer

The answer of A major problem in B2C is the...

Question 19

________ is the use of software (intelligent)agents to facilitate intermediation.

Accepted Answer

The answer of ________ is the use of software (intelligent)agents...

Question 20

Amazon.com is an example of a(n)________ because it sells directly to consumers over the Internet without maintaining a physical sales channel.

Accepted Answer

The answer of Amazon.com is an example of a(n)________ because...

All of the following describe retailing except:

A click-and-mortar retailer is a combination of both the brick-and-mortar retailer and an online transactional Web site.

WAYN is a social networking Web site with a goal of uniting college student travelers from North America.

A marketer that uses e-mail to advertise to potential customers is called a ________.

Which is not a characteristic of social computing technologies?

One of the characteristics of Web 2.0 in the travel industry is ________.

What are virtual (pure play)e-tailers? Give an example.List one advantage and one disadvantage of this business model.

Why are trust verification sites important to e-tailers and other online sellers? List two verification sites.What is their function?

What is the primary advantage of catalog sales?

Direct marketing describes marketing that takes place over the Internet involving wholesalers and retailers.

EC offers companies new opportunities to test prices and make prices more precise,which are referred to as ________ prices.

The Internet has created a large demand for personalized products and services.Manufacturers can meet that demand by using a ________ strategy.

A company that creates and manages many-to-many markets is called a ________.

A disadvantage of online job advertising and recruitment for employers is ________.

________ refers to any situation in which direct competition and/or damage caused by bypassing a former existing channel partner is perceived to have resulted from the introduction of a new,often online,channel.

Which of the following is a characteristic of e-tailing?

Sears' marketing strategy would best be described as ________.

A major problem in B2C is the increasing rate of online ________.

________ is the use of software (intelligent)agents to facilitate intermediation.

Amazon.com is an example of a(n)________ because it sells directly to consumers over the Internet without maintaining a physical sales channel.

Overview of Electronic Commerce

E-Marketplaces: Mechanisms, tools, and Impacts of E-Commerce

Consumer Behavior,internet Marketing,and Advertising

B2b E-Commerce

E-Supply Chains, collaborative Commerce, and Corporate Portals

Innovative EC Systems: From E-Government and E-Learning to Consumer-To-Consumer Commerce

Mobile Computing and Commerce,and Pervasive Computing

The Web 2.0 Environment and Social Networks

E-Commerce Fraud and Security

Electronic Commerce Payment Systems

Fulfilling E-Commerce Orders and Other Ec Support Services

E-Commerce Strategy and Global EC

Economics and Justification of Electronic Commerce

Launching a Successful Online Business and Ec Projects

Regulatory,ethical,and Compliance Issues in EC

Dynamic Trading: E-Auctions, bartering, and Negotiations

Building E-Commerce Applications and Infrastructure

Filters

Exam 3: Retailing in Electronic Commerce: Products and Services

All of the following describe retailing except:

A click-and-mortar retailer is a combination of both the brick-and-mortar retailer and an online transactional Web site.

WAYN is a social networking Web site with a goal of uniting college student travelers from North America.

A marketer that uses e-mail to advertise to potential customers is called a ________.

Which is not a characteristic of social computing technologies?

One of the characteristics of Web 2.0 in the travel industry is ________.

What are virtual (pure play)e-tailers? Give an example.List one advantage and one disadvantage of this business model.

Why are trust verification sites important to e-tailers and other online sellers? List two verification sites.What is their function?

What is the primary advantage of catalog sales?

Direct marketing describes marketing that takes place over the Internet involving wholesalers and retailers.

EC offers companies new opportunities to test prices and make prices more precise,which are referred to as ________ prices.

The Internet has created a large demand for personalized products and services.Manufacturers can meet that demand by using a ________ strategy.

A company that creates and manages many-to-many markets is called a ________.

A disadvantage of online job advertising and recruitment for employers is ________.

________ refers to any situation in which direct competition and/or damage caused by bypassing a former existing channel partner is perceived to have resulted from the introduction of a new,often online,channel.

Which of the following is a characteristic of e-tailing?

Sears' marketing strategy would best be described as ________.

A major problem in B2C is the increasing rate of online ________.

________ is the use of software (intelligent)agents to facilitate intermediation.

Amazon.com is an example of a(n)________ because it sells directly to consumers over the Internet without maintaining a physical sales channel.

Overview of Electronic Commerce

E-Marketplaces: Mechanisms, tools, and Impacts of E-Commerce

Consumer Behavior,internet Marketing,and Advertising

B2b E-Commerce

E-Supply Chains, collaborative Commerce, and Corporate Portals

Innovative EC Systems: From E-Government and E-Learning to Consumer-To-Consumer Commerce

Mobile Computing and Commerce,and Pervasive Computing

The Web 2.0 Environment and Social Networks

E-Commerce Fraud and Security

Electronic Commerce Payment Systems

Fulfilling E-Commerce Orders and Other Ec Support Services

E-Commerce Strategy and Global EC

Economics and Justification of Electronic Commerce

Launching a Successful Online Business and Ec Projects

Regulatory,ethical,and Compliance Issues in EC

Dynamic Trading: E-Auctions, bartering, and Negotiations

Building E-Commerce Applications and Infrastructure

Filters