Exam 11: Small Business Distribution and Location

Which of the following layouts is more typically found in upscale department stores?

Identify the layout by which most assembly manufacturing is done.

_____ is usually the first technique an entrepreneur uses to get customers.

Identify this type of service in which face-to-face meetings with the client are infrequent.

These can be used to perform light manufacturing or assembly sort of business.

Briefly summarize low customer contact businesses.

You should start the leasing process by looking for locations.

A _____ is having just enough product on your shelves to meet the immediate purchases;this usually requires frequent shipment from your supplier.

The use of several different channels to reach your customers,for example,a Web site,direct mail,and traditional retailing is called

One of the major mistakes commonly made by U.S.businesspeople is being too sensitive to cultural differences.

What form of direct response advertising provides both geographic and demographic segmentation,though the audience for this medium is generally highly distracted?

Businesses with high customer contact include such diverse operations as medical or legal offices and manufacturing businesses.

Simulate Strategy While teaching strategy at ABC University, Jessica developed an interactive strategy simulation game to teach and reinforce the strategy concept to students in her class. She saw that students were able to grasp the concepts much better playing the game, rather than from reading the book. Jessica tinkered with the game for two years in her class to perfect it and remove the glitches. Her thought was that if her students were learning more efficiently with this game, then could other students at other universities benefit as well? The result was the launch of Simulate Strategy, Inc. -Knowing the market of professors at other universities well,Jessica has decided to approach them for her product sales.This method can be described as

Who can afford to take a chance on unknown firms or products due to low overheads and unlimited shelf space?

Simulate Strategy While teaching strategy at ABC University, Jessica developed an interactive strategy simulation game to teach and reinforce the strategy concept to students in her class. She saw that students were able to grasp the concepts much better playing the game, rather than from reading the book. Jessica tinkered with the game for two years in her class to perfect it and remove the glitches. Her thought was that if her students were learning more efficiently with this game, then could other students at other universities benefit as well? The result was the launch of Simulate Strategy, Inc. -If Jessica places an advertisement in "Chronicle of Higher Education," a leading publication for University professors about her product with her e-mail and contact information,it can be described as

What are the payment procedures available in exporting?

Which of the following is NOT a form of direct marketing?

The distribution channel of manufacturers to the consumer is referred to as

A middleman business which buys and sells to businesses rather than consumers is called a(n)

Leasing is an option with a considerably lower initial cash outlay,and it is often the only feasible choice for new businesses.