Question 1

What is buzz marketing? Explain.

Accepted Answer

Buzz marketing is word-of-mouth marketing.It has aspects of network marketing in that you tell one person who tells another who tells still another.The phrase is most commonly used in reference to using electronic media to pass the message along.In buzz marketing,if your product is relevant and appealing,it is likely to be picked up and sent along via e-mail,blog,or a social networking site.This is often called viral marketing.While many target markets are hooked up electronically,different target markets are tuned into different types of electronic sources.Blogs often have themes.These themes are what attract others with similar interests.Blogs can be as effective as viral videos.A mention on YouTube can launch a product-and get the seller much more than asking price as everyone clamors for it.This is buzz marketing.

Question 2

Establishing your unique selling points is known as your value proposition.

Accepted Answer

A) True 
 B)False  True

Question 3

Your _____ is the segment(s)you select to concentrate your marketing efforts.

Accepted Answer

A) target market 
B) CRM 
C) customer vector 
D) value proposition 
A) target market 
B) CRM 
C) customer vector 
D) value proposition A

Question 4

Closing the sale refers to

Accepted Answer

A) asking the prospect to buy your product. 
B) being turned down,asking for referrals. 
C) delaying the decision to buy for few days. 
D) stimulating interest on part of prospects. 
A) asking the prospect to buy your product. 
B) being turned down,asking for referrals. 
C) delaying the decision to buy for few days. 
D) stimulating interest on part of prospects.

Question 5

Which of the following refers to doing what you said you would do?

Accepted Answer

A) Spin-off 
B) Bottom line 
C) Follow-up 
D) Follow-through 
A) Spin-off 
B) Bottom line 
C) Follow-up 
D) Follow-through

Question 6

A newsworthy item should have all of the following EXCEPT

Accepted Answer

A) public recognition. 
B) public importance. 
C) public interest. 
D) public power. 
A) public recognition. 
B) public importance. 
C) public interest. 
D) public power.

Question 7

Monetary or other gifts to organizations or people who are in need are called

Accepted Answer

A) value propositions. 
B) mat releases. 
C) sponsorships. 
D) donations. 
A) value propositions. 
B) mat releases. 
C) sponsorships. 
D) donations.

Question 8

These can be produced for pennies in quantity.

Accepted Answer

A) Sales packets 
B) Signs 
C) Promotional novelties 
D) Business cards 
A) Sales packets 
B) Signs 
C) Promotional novelties 
D) Business cards

Question 9

Which of the following provide potential customers an education in your product or service,including stories of customers' whose problems were solved,an FAQ list,as well as a page on your products or services,and a page on you and your firm?

Accepted Answer

A) Promotional novelties 
B) Sales packets 
C) Business cards 
D) Brochures 
A) Promotional novelties 
B) Sales packets 
C) Business cards 
D) Brochures

Question 10

Which of the following statements about buzz marketing is false?

Accepted Answer

A) It has aspects of network marketing in that you tell one person who tells another who tells still another. 
B) The phrase is most commonly used in reference to using electronic media to pass the message along. 
C) It is a sub-discipline of direct marketing. 
D) In buzz marketing,if your product is relevant and appealing,it is likely to be picked up and sent along via e-mail,blog,or a social networking site. 
A) It has aspects of network marketing in that you tell one person who tells another who tells still another. 
B) The phrase is most commonly used in reference to using electronic media to pass the message along. 
C) It is a sub-discipline of direct marketing. 
D) In buzz marketing,if your product is relevant and appealing,it is likely to be picked up and sent along via e-mail,blog,or a social networking site.

Question 11

Which of the following statements about signs is false?

Accepted Answer

A) They are a form of advertising 
B) They need to be large enough to be read by passing traffic 
C) They should reflect your firm 
D) Homemade signs indicate high quality and professionalism 
A) They are a form of advertising 
B) They need to be large enough to be read by passing traffic 
C) They should reflect your firm 
D) Homemade signs indicate high quality and professionalism

Question 12

Howard Homes
Harry Howard, a successful real estate broker, has established his own real estate company in western Pennsylvania. He gained his on-the-job experience working at a very large real estate company where he had a whole staff supporting the brokers' work. Now on his own, with two secretaries, Harry is building his dream of owning and growing his own business. He wants to mainly focus on middle-to-upper-income homeowners and is exploring what type of promotional material he needs to have.

-Harry just received in mail several boxes of _____ which puts his name and message in front of potential clients,existing clients,suppliers,and others.

Accepted Answer

A) brochures 
B) sales packets 
C) business stationery 
D) flyers 
A) brochures 
B) sales packets 
C) business stationery 
D) flyers

Question 13

A concept in public importance which alludes to potential shifts in control or influence refers to

Accepted Answer

A) currency. 
B) power. 
C) trendiness. 
D) proximity. 
A) currency. 
B) power. 
C) trendiness. 
D) proximity.

Question 14

Dividing the market into different segments using income,age,or religion refers to _____ segmentation.

Accepted Answer

A) geographic 
B) economic 
C) demographic 
D) cultural 
A) geographic 
B) economic 
C) demographic 
D) cultural

Question 15

Process of personal selling includes all of the following EXCEPT

Accepted Answer

A) presenting. 
B) closing. 
C) prospecting and evaluating. 
D) deciding. 
A) presenting. 
B) closing. 
C) prospecting and evaluating. 
D) deciding.

Question 16

What is the key to CRM?

Accepted Answer

A) Tracking sales by purchase basis 
B) Follow-through and follow-up 
C) The data on current or prospective customers 
D) Press release and press kit 
A) Tracking sales by purchase basis 
B) Follow-through and follow-up 
C) The data on current or prospective customers 
D) Press release and press kit

Question 17

The body of the press release should be written with the most important information and quotes first.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a concept in public importance that alludes to the degree to which the issue is immediate in its impact?

Accepted Answer

A) Currency 
B) Power 
C) Proximity 
D) Famous faces 
A) Currency 
B) Power 
C) Proximity 
D) Famous faces

Question 19

A good story refers to a concept in public interest which alludes to a character to whom the public can relate.

Accepted Answer

A) True 
 B)False

Question 20

How much of each message conveyance you will use to sell your product as well as your objective in using each one is known as the

Accepted Answer

A) promotional mix. 
B) marketing mix. 
C) AIDA. 
D) CRM. 
A) promotional mix. 
B) marketing mix. 
C) AIDA. 
D) CRM.

What is buzz marketing? Explain.

Establishing your unique selling points is known as your value proposition.

Your _____ is the segment(s)you select to concentrate your marketing efforts.

Closing the sale refers to

Which of the following refers to doing what you said you would do?

A newsworthy item should have all of the following EXCEPT

Monetary or other gifts to organizations or people who are in need are called

These can be produced for pennies in quantity.

Which of the following provide potential customers an education in your product or service,including stories of customers' whose problems were solved,an FAQ list,as well as a page on your products or services,and a page on you and your firm?

Which of the following statements about buzz marketing is false?

Which of the following statements about signs is false?

A concept in public importance which alludes to potential shifts in control or influence refers to

Dividing the market into different segments using income,age,or religion refers to _____ segmentation.

Process of personal selling includes all of the following EXCEPT

What is the key to CRM?

The body of the press release should be written with the most important information and quotes first.

Which of the following is a concept in public importance that alludes to the degree to which the issue is immediate in its impact?

A good story refers to a concept in public interest which alludes to a character to whom the public can relate.

How much of each message conveyance you will use to sell your product as well as your objective in using each one is known as the

Small Business: Its Opportunities and Rewards

Small Business Environment: Managing External Relations

Small Business Entrepreneurs: Characteristics and Competencies

Small Business Ideas: Creativity, opportunity, and Feasibility

Small Business Entry: Paths to Part-Time Entrepreneurship

Small Business Entry: Paths to Full-Time Entrepreneurship

Small Business Strategies: Imitation With a Twist

Business Plans: Seeing Audiences and Your Business Clearly

Small Business Marketing: Product and Pricing Strategies

Small Business Distribution and Location

Marketing Plans: Saying How Youll Get Sales

Small Business Accounting: Projecting and Evaluating Performance

Cash: Lifeblood of the Business

Small Business Finance: Using Equity,debt,and Gifts

Assets: Inventory and Operations Management

Small Business Protection: Risk Management and Insurance

Legal Issues: Recognizing Your Small Business Needs

Human Resource Management: Small Business Considerations

Achieving Success in the Small Business

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Exam 10: Small Business Promotion: Capturing the Eyes of Your Market

What is buzz marketing? Explain.

Establishing your unique selling points is known as your value proposition.

Your _____ is the segment(s)you select to concentrate your marketing efforts.

Closing the sale refers to

Which of the following refers to doing what you said you would do?

A newsworthy item should have all of the following EXCEPT

Monetary or other gifts to organizations or people who are in need are called

These can be produced for pennies in quantity.

Which of the following provide potential customers an education in your product or service,including stories of customers' whose problems were solved,an FAQ list,as well as a page on your products or services,and a page on you and your firm?

Which of the following statements about buzz marketing is false?

Which of the following statements about signs is false?

A concept in public importance which alludes to potential shifts in control or influence refers to

Dividing the market into different segments using income,age,or religion refers to _____ segmentation.

Process of personal selling includes all of the following EXCEPT

What is the key to CRM?

The body of the press release should be written with the most important information and quotes first.

Which of the following is a concept in public importance that alludes to the degree to which the issue is immediate in its impact?

A good story refers to a concept in public interest which alludes to a character to whom the public can relate.

How much of each message conveyance you will use to sell your product as well as your objective in using each one is known as the

Small Business: Its Opportunities and Rewards

Small Business Environment: Managing External Relations

Small Business Entrepreneurs: Characteristics and Competencies

Small Business Ideas: Creativity, opportunity, and Feasibility

Small Business Entry: Paths to Part-Time Entrepreneurship

Small Business Entry: Paths to Full-Time Entrepreneurship

Small Business Strategies: Imitation With a Twist

Business Plans: Seeing Audiences and Your Business Clearly

Small Business Marketing: Product and Pricing Strategies

Small Business Distribution and Location

Marketing Plans: Saying How Youll Get Sales

Small Business Accounting: Projecting and Evaluating Performance

Cash: Lifeblood of the Business

Small Business Finance: Using Equity,debt,and Gifts

Assets: Inventory and Operations Management

Small Business Protection: Risk Management and Insurance

Legal Issues: Recognizing Your Small Business Needs

Human Resource Management: Small Business Considerations

Achieving Success in the Small Business

Filters