Exam 11: Small Business Distribution and Location

For high customer contact businesses,which of the following is NOT a critical site selection consideration?

A new firm that opens a Web site immediately,thus being exposed to customers around the world is called

Which of the following is the cheapest form of direct response advertising?

Contact via telephone for the express purpose of selling a product or service is called

Differentiate between manufacturing and a retail store layout.

There are three typical locations for services: at the client's location,at the mutually accessible location,and at your firm's location.

Door-to-door sales do offer the flexibility of having your product available around the clock and at convenient locations.

This form of layout has aisles running from the front of the store to the back like the typical grocery.

Which of the following can be exercised only when presented with specified shipping documents?

This form of marketing allows your customers to contact you in the way they feel the most comfortable.

The use of creative and relatively inexpensive ways to reach your customers with techniques such as door-knob hangers and flyers under windshield wipers is called

Which of the following direct response advertising forms allows for specific geographic segmentation?

A middleman business which represents a manufacturer's products or services to other business-to-business middleman firms is called a(n)

When an existing firm with the correct manufacturing capabilities makes your product for you,it is called

Which of the following direct sales methods offer the flexibility of having your product available around the clock and at convenient locations?

Which of the following is NOT a requirement of the national law related to e-mailing?

A company that will warehouse your products and fill your customer's orders for you is called a multichannel firm.

What is the term used for the layout of a store that is laid out in sections with aisles that angle or meander through the store?

Which of the following is NOT a form of direct mail?

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