Question 1

All of the following are examples of using middlemen for indirect exporting EXPECT

Accepted Answer

A) export management companies. 
B) agents. 
C) export trading companies. 
D) fulfillment centers. 
A) export management companies. 
B) agents. 
C) export trading companies. 
D) fulfillment centers.

Question 2

Briefly describe the different types of direct marketing techniques.

Accepted Answer

Some of the more common direct marketing

Question 3

Which of the following statements about catalogs is true?

Accepted Answer

A) Typically,the number of catalogs you will have to order is 10,000 at a minimum. 
B) Creating and disseminating a catalog online saves you the cost of printing and mailing. 
C) Most full-time entrepreneurs typically try to get their products into existing catalogs. 
D) Depending on the size and quality of the catalog,costs for print versions start at around $2 each. 
A) Typically,the number of catalogs you will have to order is 10,000 at a minimum. 
B) Creating and disseminating a catalog online saves you the cost of printing and mailing. 
C) Most full-time entrepreneurs typically try to get their products into existing catalogs. 
D) Depending on the size and quality of the catalog,costs for print versions start at around $2 each.

Question 4

Which of the following statements about HVAC is false?

Accepted Answer

A) It can be the most expensive type of repair. 
B) For any type of equipment,you want the landlord to at least guarantee the first six months of operation. 
C) It is one of the types most likely to go wrong. 
D) If the location has a central air system so everyone shares the same air conditioner and heating equipment,it is the landlord's responsibility. 
A) It can be the most expensive type of repair. 
B) For any type of equipment,you want the landlord to at least guarantee the first six months of operation. 
C) It is one of the types most likely to go wrong. 
D) If the location has a central air system so everyone shares the same air conditioner and heating equipment,it is the landlord's responsibility.

Question 5

Which form of direct response advertising allows for very specific targeting and offers an appropriate place for direct response advertising for business-to-business selling?

Accepted Answer

A) Television 
B) Radio 
C) Newspaper 
D) Magazines 
A) Television 
B) Radio 
C) Newspaper 
D) Magazines

Question 6

With direct marketing,one option to consider when you are doing quantity shipping is

Accepted Answer

A) the retailer. 
B) the U.S.Postal Service. 
C) a fulfillment center. 
D) the wholesaler. 
A) the retailer. 
B) the U.S.Postal Service. 
C) a fulfillment center. 
D) the wholesaler.

Question 7

_____ are permanent changes made to the location to fit your business's needs.

Accepted Answer

A) Build-ins 
B) Improvements to buildings 
C) Leasehold improvements 
D) Improvements to land 
A) Build-ins 
B) Improvements to buildings 
C) Leasehold improvements 
D) Improvements to land

Question 8

Putting together an export strategy involves answering all of the following questions EXCEPT

Accepted Answer

A) where should we go? 
B) whom do we contact over there? 
C) are we ready? 
D) which employees do we send? 
A) where should we go? 
B) whom do we contact over there? 
C) are we ready? 
D) which employees do we send?

Question 9

Which of the following is NOT a method of direct selling?

Accepted Answer

A) Vending machine 
B) Word-of-mouth 
C) Leasing space at a craft fair 
D) Industrial sales 
A) Vending machine 
B) Word-of-mouth 
C) Leasing space at a craft fair 
D) Industrial sales

Question 10

Magazines are very appropriate places for direct response advertising for business-to-business selling.

Accepted Answer

A) True 
 B)False

Question 11

All of the following are examples of low customer contact businesses EXCEPT

Accepted Answer

A) industrial parks. 
B) business incubators. 
C) empowerment zones. 
D) retail establishments. 
A) industrial parks. 
B) business incubators. 
C) empowerment zones. 
D) retail establishments.

Question 12

In the _____ layout,material flows in on one side of the operation and continues to the other end of the operation.

Accepted Answer

A) grid 
B) production line 
C) free-form 
D) process 
A) grid 
B) production line 
C) free-form 
D) process

Question 13

Simulate Strategy
While teaching strategy at ABC University, Jessica developed an interactive strategy simulation game to teach and reinforce the strategy concept to students in her class. She saw that students were able to grasp the concepts much better playing the game, rather than from reading the book. Jessica tinkered with the game for two years in her class to perfect it and remove the glitches. Her thought was that if her students were learning more efficiently with this game, then could other students at other universities benefit as well? The result was the launch of Simulate Strategy, Inc.

-Given that Jessica has a very limited budget,which of the following forms of direct mail might be least expensive?

Accepted Answer

A) Brochures 
B) Sales letters 
C) E-mailing 
D) Post-cards 
A) Brochures 
B) Sales letters 
C) E-mailing 
D) Post-cards

Question 14

A _____ is a set of goods or services that consists of only one or a few items.

Accepted Answer

A) customer-managed inventory 
B) vendor-managed inventory 
C) microinventory 
D) just-in-time inventory 
A) customer-managed inventory 
B) vendor-managed inventory 
C) microinventory 
D) just-in-time inventory

Question 15

Differentiate between direct sales and direct mail.

Accepted Answer

Direct sales can take several forms.This

Question 16

Identify the term for any form that assists in getting your product to your end customer.

Accepted Answer

A) Electronic malls 
B) Intermediaries 
C) Born internationals 
D) Traffic generators 
A) Electronic malls 
B) Intermediaries 
C) Born internationals 
D) Traffic generators

Question 17

A middleman business which sells to consumers or end-users of a product is called a(n)

Accepted Answer

A) manufacturer. 
B) agent. 
C) wholesaler. 
D) retailer. 
A) manufacturer. 
B) agent. 
C) wholesaler. 
D) retailer.

Question 18

For many entrepreneurs,their hometown is their first choice for the location of their business because of all of the following EXCEPT

Accepted Answer

A) convenience and a familiar setting. 
B) elimination of a lot of possible family issues. 
C) local government offering subsidized locations to local businesses. 
D) their knowledge about the market or potential customers. 
A) convenience and a familiar setting. 
B) elimination of a lot of possible family issues. 
C) local government offering subsidized locations to local businesses. 
D) their knowledge about the market or potential customers.

Question 19

"Tenant improvement allowances" or "construction allowances" are rent dollars typically

Accepted Answer

A) $1 to $10 a square foot. 
B) $5 to $25 a square foot. 
C) $10 to $50 a square foot. 
D) $15 to $75 a square foot. 
A) $1 to $10 a square foot. 
B) $5 to $25 a square foot. 
C) $10 to $50 a square foot. 
D) $15 to $75 a square foot.

Question 20

Which of the following formats is much more appropriate for low-volume,flexible manufacturing?

Accepted Answer

A) Grid layout 
B) Production line 
C) Free-form layout 
D) Process layout 
A) Grid layout 
B) Production line 
C) Free-form layout 
D) Process layout

All of the following are examples of using middlemen for indirect exporting EXPECT

Briefly describe the different types of direct marketing techniques.

Which of the following statements about catalogs is true?

Which of the following statements about HVAC is false?

Which form of direct response advertising allows for very specific targeting and offers an appropriate place for direct response advertising for business-to-business selling?

With direct marketing,one option to consider when you are doing quantity shipping is

_____ are permanent changes made to the location to fit your business's needs.

Putting together an export strategy involves answering all of the following questions EXCEPT

Which of the following is NOT a method of direct selling?

Magazines are very appropriate places for direct response advertising for business-to-business selling.

All of the following are examples of low customer contact businesses EXCEPT

In the _____ layout,material flows in on one side of the operation and continues to the other end of the operation.

A _____ is a set of goods or services that consists of only one or a few items.

Differentiate between direct sales and direct mail.

Identify the term for any form that assists in getting your product to your end customer.

A middleman business which sells to consumers or end-users of a product is called a(n)

For many entrepreneurs,their hometown is their first choice for the location of their business because of all of the following EXCEPT

"Tenant improvement allowances" or "construction allowances" are rent dollars typically

Which of the following formats is much more appropriate for low-volume,flexible manufacturing?

Small Business: Its Opportunities and Rewards

Small Business Environment: Managing External Relations

Small Business Entrepreneurs: Characteristics and Competencies

Small Business Ideas: Creativity, opportunity, and Feasibility

Small Business Entry: Paths to Part-Time Entrepreneurship

Small Business Entry: Paths to Full-Time Entrepreneurship

Small Business Strategies: Imitation With a Twist

Business Plans: Seeing Audiences and Your Business Clearly

Small Business Marketing: Product and Pricing Strategies

Small Business Promotion: Capturing the Eyes of Your Market

Marketing Plans: Saying How Youll Get Sales

Small Business Accounting: Projecting and Evaluating Performance

Cash: Lifeblood of the Business

Small Business Finance: Using Equity,debt,and Gifts

Assets: Inventory and Operations Management

Small Business Protection: Risk Management and Insurance

Legal Issues: Recognizing Your Small Business Needs

Human Resource Management: Small Business Considerations

Achieving Success in the Small Business

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Exam 11: Small Business Distribution and Location

All of the following are examples of using middlemen for indirect exporting EXPECT

Briefly describe the different types of direct marketing techniques.

Which of the following statements about catalogs is true?

Which of the following statements about HVAC is false?

Which form of direct response advertising allows for very specific targeting and offers an appropriate place for direct response advertising for business-to-business selling?

With direct marketing,one option to consider when you are doing quantity shipping is

_____ are permanent changes made to the location to fit your business's needs.

Putting together an export strategy involves answering all of the following questions EXCEPT

Which of the following is NOT a method of direct selling?

Magazines are very appropriate places for direct response advertising for business-to-business selling.

All of the following are examples of low customer contact businesses EXCEPT

In the _____ layout,material flows in on one side of the operation and continues to the other end of the operation.

A _____ is a set of goods or services that consists of only one or a few items.

Differentiate between direct sales and direct mail.

Identify the term for any form that assists in getting your product to your end customer.

A middleman business which sells to consumers or end-users of a product is called a(n)

For many entrepreneurs,their hometown is their first choice for the location of their business because of all of the following EXCEPT

"Tenant improvement allowances" or "construction allowances" are rent dollars typically

Which of the following formats is much more appropriate for low-volume,flexible manufacturing?

Small Business: Its Opportunities and Rewards

Small Business Environment: Managing External Relations

Small Business Entrepreneurs: Characteristics and Competencies

Small Business Ideas: Creativity, opportunity, and Feasibility

Small Business Entry: Paths to Part-Time Entrepreneurship

Small Business Entry: Paths to Full-Time Entrepreneurship

Small Business Strategies: Imitation With a Twist

Business Plans: Seeing Audiences and Your Business Clearly

Small Business Marketing: Product and Pricing Strategies

Small Business Promotion: Capturing the Eyes of Your Market

Marketing Plans: Saying How Youll Get Sales

Small Business Accounting: Projecting and Evaluating Performance

Cash: Lifeblood of the Business

Small Business Finance: Using Equity,debt,and Gifts

Assets: Inventory and Operations Management

Small Business Protection: Risk Management and Insurance

Legal Issues: Recognizing Your Small Business Needs

Human Resource Management: Small Business Considerations

Achieving Success in the Small Business

Filters