Question 1

In order to be effective,the headline of a press release must communicate the five Ws and one H.

Accepted Answer

A) True 
 B)False

Question 2

An inconsistency between experience and belief refers to

Accepted Answer

A) value proposition. 
B) segmentation. 
C) trendiness. 
D) cognitive dissonance. 
A) value proposition. 
B) segmentation. 
C) trendiness. 
D) cognitive dissonance.

Question 3

"I will just need your credit card for payment" represents which of the following closing techniques?

Accepted Answer

A) Trial 
B) Urgency 
C) Assumptive 
D) Threatening 
A) Trial 
B) Urgency 
C) Assumptive 
D) Threatening

Question 4

What are the steps in CRM? Explain any one step.

Accepted Answer

Regardless of the strategy,the necessiti

Question 5

_____ refer to terms included in the hidden portions of a Web page which are used by search engines to describe your Web site and evaluate its focus and category placement.

Accepted Answer

A) Press kits 
B) Keyword and description tags 
C) Brochures 
D) Flyers 
A) Press kits 
B) Keyword and description tags 
C) Brochures 
D) Flyers

Question 6

The process of personal selling involves the following steps: prospect and evaluate,attend,decide,and sell.

Accepted Answer

A) True 
 B)False

Question 7

_____ data gives you information on the date and type of contact,since in many sales situations,it can take repeated contacts before a sale is made.

Accepted Answer

A) Channel 
B) Performance 
C) Intercommunication 
D) Sales 
A) Channel 
B) Performance 
C) Intercommunication 
D) Sales

Question 8

Information about your company and its activities that is disseminated to the public in order to get their good opinion is known as

Accepted Answer

A) a mat release. 
B) a succinct message. 
C) publicity. 
D) public interest. 
A) a mat release. 
B) a succinct message. 
C) publicity. 
D) public interest.

Question 9

"This rate will end at the end of the day" describes which of the following closing techniques?

Accepted Answer

A) Trial 
B) Urgency 
C) Assumptive 
D) Threatening 
A) Trial 
B) Urgency 
C) Assumptive 
D) Threatening

Question 10

_____ is often used to support the corporate identity and value propositions that are established through _____ efforts.

Accepted Answer

A) Personal selling;point of sale 
B) Public relations;advertising 
C) Advertising;personal selling 
D) Advertising;public relations 
A) Personal selling;point of sale 
B) Public relations;advertising 
C) Advertising;personal selling 
D) Advertising;public relations

Question 11

Which of the following statements about advertising is false?

Accepted Answer

A) The key for effective advertising is reinforcing the name and what it stands for in the consumer's mind. 
B) For effective advertising,approaches which provide the highest level of certainty possible in reaching the target market should be used. 
C) It is a method where it is easy to discern feedback. 
D) Advertising can be done in print ads in newspapers,magazines,and other print media. 
A) The key for effective advertising is reinforcing the name and what it stands for in the consumer's mind. 
B) For effective advertising,approaches which provide the highest level of certainty possible in reaching the target market should be used. 
C) It is a method where it is easy to discern feedback. 
D) Advertising can be done in print ads in newspapers,magazines,and other print media.

Question 12

Which of the following refers to activities used to establish and promote a favorable opinion by the public?

Accepted Answer

A) Public relations 
B) Public recognition 
C) Public importance 
D) Public interest 
A) Public relations 
B) Public recognition 
C) Public importance 
D) Public interest

Question 13

The five Ws and one H of the story should be presented in the _____ of the press release.

Accepted Answer

A) headline 
B) closing paragraph 
C) opening paragraph 
D) middle of the body 
A) headline 
B) closing paragraph 
C) opening paragraph 
D) middle of the body

Question 14

The trial close technique is described by which of the following?

Accepted Answer

A) "I'll just need your credit card for payment." 
B) "This rate will end at the end of the day." 
C) "Which credit card would you like to use to pay for that?" 
D) Customer asks to think about it and you say "What are the chances you will buy later?" 
A) "I'll just need your credit card for payment." 
B) "This rate will end at the end of the day." 
C) "Which credit card would you like to use to pay for that?" 
D) Customer asks to think about it and you say "What are the chances you will buy later?"

Question 15

You might figure how to better target ads or promotions to particular types of customers

Accepted Answer

A) if you track sales by purchase basis. 
B) if you look at customer source basis and purchase. 
C) by tracking sales organized by product and customer satisfaction. 
D) if you link sales and purchase basis to the type of customer. 
A) if you track sales by purchase basis. 
B) if you look at customer source basis and purchase. 
C) by tracking sales organized by product and customer satisfaction. 
D) if you link sales and purchase basis to the type of customer.

Question 16

A clothing company that divides the market using characteristics of clothing that are practical,stylish,for a particular sport,etc. ,refers to segmentation by the

Accepted Answer

A) demography. 
B) economy. 
C) trendiness. 
D) benefits sought. 
A) demography. 
B) economy. 
C) trendiness. 
D) benefits sought.

Question 17

_____ is a strategy whose goal is growth,based on adding new products or services to the firm's existing collection of offerings.

Accepted Answer

A) Market penetration 
B) Product expansion 
C) Diversification 
D) Market expansion 
A) Market penetration 
B) Product expansion 
C) Diversification 
D) Market expansion

Question 18

AIDA in the presentation component of personal selling includes all of the following EXCEPT

Accepted Answer

A) getting prospect's attention. 
B) stimulating interest. 
C) deciding on product. 
D) customer taking action. 
A) getting prospect's attention. 
B) stimulating interest. 
C) deciding on product. 
D) customer taking action.

Question 19

Public interest includes all of the following EXCEPT

Accepted Answer

A) a good story. 
B) human interest. 
C) visuals. 
D) power. 
A) a good story. 
B) human interest. 
C) visuals. 
D) power.

Question 20

The process of dividing the market into smaller portions of people that have certain common characteristics is called stereotyping.

Accepted Answer

A) True 
 B)False

In order to be effective,the headline of a press release must communicate the five Ws and one H.

An inconsistency between experience and belief refers to

"I will just need your credit card for payment" represents which of the following closing techniques?

What are the steps in CRM? Explain any one step.

_____ refer to terms included in the hidden portions of a Web page which are used by search engines to describe your Web site and evaluate its focus and category placement.

The process of personal selling involves the following steps: prospect and evaluate,attend,decide,and sell.

_____ data gives you information on the date and type of contact,since in many sales situations,it can take repeated contacts before a sale is made.

Information about your company and its activities that is disseminated to the public in order to get their good opinion is known as

"This rate will end at the end of the day" describes which of the following closing techniques?

_ is often used to support the corporate identity and value propositions that are established through _ efforts.

Which of the following statements about advertising is false?

Which of the following refers to activities used to establish and promote a favorable opinion by the public?

The five Ws and one H of the story should be presented in the _____ of the press release.

The trial close technique is described by which of the following?

You might figure how to better target ads or promotions to particular types of customers

A clothing company that divides the market using characteristics of clothing that are practical,stylish,for a particular sport,etc. ,refers to segmentation by the

_____ is a strategy whose goal is growth,based on adding new products or services to the firm's existing collection of offerings.

AIDA in the presentation component of personal selling includes all of the following EXCEPT

Public interest includes all of the following EXCEPT

The process of dividing the market into smaller portions of people that have certain common characteristics is called stereotyping.

Small Business: Its Opportunities and Rewards

Small Business Environment: Managing External Relations

Small Business Entrepreneurs: Characteristics and Competencies

Small Business Ideas: Creativity, opportunity, and Feasibility

Small Business Entry: Paths to Part-Time Entrepreneurship

Small Business Entry: Paths to Full-Time Entrepreneurship

Small Business Strategies: Imitation With a Twist

Business Plans: Seeing Audiences and Your Business Clearly

Small Business Marketing: Product and Pricing Strategies

Small Business Distribution and Location

Marketing Plans: Saying How Youll Get Sales

Small Business Accounting: Projecting and Evaluating Performance

Cash: Lifeblood of the Business

Small Business Finance: Using Equity,debt,and Gifts

Assets: Inventory and Operations Management

Small Business Protection: Risk Management and Insurance

Legal Issues: Recognizing Your Small Business Needs

Human Resource Management: Small Business Considerations

Achieving Success in the Small Business

Filters

Exam 10: Small Business Promotion: Capturing the Eyes of Your Market

In order to be effective,the headline of a press release must communicate the five Ws and one H.

An inconsistency between experience and belief refers to

"I will just need your credit card for payment" represents which of the following closing techniques?

What are the steps in CRM? Explain any one step.

_____ refer to terms included in the hidden portions of a Web page which are used by search engines to describe your Web site and evaluate its focus and category placement.

The process of personal selling involves the following steps: prospect and evaluate,attend,decide,and sell.

_____ data gives you information on the date and type of contact,since in many sales situations,it can take repeated contacts before a sale is made.

Information about your company and its activities that is disseminated to the public in order to get their good opinion is known as

"This rate will end at the end of the day" describes which of the following closing techniques?

_____ is often used to support the corporate identity and value propositions that are established through _____ efforts.

Which of the following statements about advertising is false?

Which of the following refers to activities used to establish and promote a favorable opinion by the public?

The five Ws and one H of the story should be presented in the _____ of the press release.

The trial close technique is described by which of the following?

You might figure how to better target ads or promotions to particular types of customers

A clothing company that divides the market using characteristics of clothing that are practical,stylish,for a particular sport,etc. ,refers to segmentation by the

_____ is a strategy whose goal is growth,based on adding new products or services to the firm's existing collection of offerings.

AIDA in the presentation component of personal selling includes all of the following EXCEPT

Public interest includes all of the following EXCEPT

The process of dividing the market into smaller portions of people that have certain common characteristics is called stereotyping.

Small Business: Its Opportunities and Rewards

Small Business Environment: Managing External Relations

Small Business Entrepreneurs: Characteristics and Competencies

Small Business Ideas: Creativity, opportunity, and Feasibility

Small Business Entry: Paths to Part-Time Entrepreneurship

Small Business Entry: Paths to Full-Time Entrepreneurship

Small Business Strategies: Imitation With a Twist

Business Plans: Seeing Audiences and Your Business Clearly

Small Business Marketing: Product and Pricing Strategies

Small Business Distribution and Location

Marketing Plans: Saying How Youll Get Sales

Small Business Accounting: Projecting and Evaluating Performance

Cash: Lifeblood of the Business

Small Business Finance: Using Equity,debt,and Gifts

Assets: Inventory and Operations Management

Small Business Protection: Risk Management and Insurance

Legal Issues: Recognizing Your Small Business Needs

Human Resource Management: Small Business Considerations

Achieving Success in the Small Business

Filters

_ is often used to support the corporate identity and value propositions that are established through _ efforts.