Exam 10: Small Business Promotion: Capturing the Eyes of Your Market

A concept in public recognition which alludes to the fit of the topic to current fashion or public interest refers to

Name the electronic equivalent of word-of-mouth advertising,in which the advertiser's message spreads quickly and widely via e-mail,Web site,blogs,and other online tools.

To be effective,brochure contents should focus on the product features and benefits and not about the company information.

A news story should have public recognition,importance,and interest.

A concept in public interest which alludes to events with a broad appeal within the market or population refers to

One way to develop a succinct message about your business is to think of three to five key words that would describe your business to anyone.

Public recognition includes

A written announcement intended to draw news media attention to a specific event is called

Personal selling

Which of the following data gives you the particulars on your customers?

Most service providers get business usually through referrals or word-of-mouth.

A sales document typically printed on colored paper to be posted or handed out is called a brochure.

The goal of _____ in AIDA is to get people to be potential clients.

Public recognition includes power and currency.

Most entrepreneurs assume that everyone is their target market.

Which of the following Acts lets you contact people with whom you have done business by asking customers' permission to e-mail them?

_____ means cleaning up your list to remove potential clients that are unable or unlikely to buy your product.

Building relationships over time is an investment in building your sales.

What is customer relationship management? Explain the strategies behind CRM.

Having a great product or service does not do you or your business any good if potential customers do not know about it.