Exam 8: Writing Nonroutine Reports

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An executive summary should not describe the writer's research activities.

(True/False)
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An exception report conveys information about deviations from the normal operations of a business.

(True/False)
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The objective of a business proposal is to get someone to act.

(True/False)
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The inverted pyramid structure for a press release ensures that key points appear at the beginning of the report.

(True/False)
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Small businesses make greater use of Twitter than medium and large organizations.

(True/False)
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Which statement gives INCORRECT information about proposals?

(Multiple Choice)
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Select one of the following social media quotations.* In a tweet (140 characters), memo, or e-mail to your instructor, interpret the quotation based on your knowledge of social media as well as any experience you may have with it. "The goal of social media is to turn customers into a volunteer marketing army." - Anonymous "Don't say anything online that you wouldn't want plastered on a billboard with your face on it." - Erin Bury "A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is." - Scott Cook "Twitter is a great place to tell the world what you're thinking before you've had a chance to think about it." - Chris Pirillo

(Essay)
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Which statement BEST describes nonroutine reports?

(Multiple Choice)
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Some companies follow Twitter to learn what customers think of them without participating in Twitter.

(True/False)
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Nonroutine reports are more important that routine reports in the management of a business.

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