Question 1

The main use of online polls is customer feedback.

Accepted Answer

A) True 
 B)False  True

Question 2

Which data collection method is likely to be MOST costly relative to the amount of data collected?

Accepted Answer

A)  Electronic survey 
B)  Focus group 
C)  Personal interview 
D)  Search of records 
A)  Electronic survey 
B)  Focus group 
C)  Personal interview 
D)  Search of records C

Question 3

Which of the following questions does NOT lead a respondent?

Accepted Answer

A)  What level of health care, if any, should the Federal government guarantee for people who cannot afford to buy private insurance? 
B)  What level of health care should the Federal government provide for people who cannot afford to buy private insurance? 
C)  Should parents who cannot afford to buy health insurance be banned from seeking emergency room care for their children? 
D)  Should the Federal government provide a health care program for parents of young children who cannot afford to buy private insurance? 
A)  What level of health care, if any, should the Federal government guarantee for people who cannot afford to buy private insurance? 
B)  What level of health care should the Federal government provide for people who cannot afford to buy private insurance? 
C)  Should parents who cannot afford to buy health insurance be banned from seeking emergency room care for their children? 
D)  Should the Federal government provide a health care program for parents of young children who cannot afford to buy private insurance? A

Question 4

To ensure that a questionnaire is capable of collecting valid and reliable data, the researcher should always test the questionnaire before giving it to potential subjects.

Accepted Answer

To ensure that a questionnaire is capabl

Question 5

An advantage of questionnaire surveys is the low cost relative to the amount of data that can be collected.

Accepted Answer

A) True 
 B)False

Question 6

Which adjectives BEST describe effective language for a questionnaire or interview guide?

Accepted Answer

A)  Positive and patronizing 
B)  Positive and confident 
C)  Positive and leading 
D)  Unbiased and hesitant 
A)  Positive and patronizing 
B)  Positive and confident 
C)  Positive and leading 
D)  Unbiased and hesitant

Question 7

Many consumers view telephone marketing surveys to be an invasion of privacy, but professional interviewers often say that such surveys help both consumers and businesses by enabling businesses to respond to consumer needs. What is your position? Defend that position.

Accepted Answer

My position is that telephone marketing

Question 8

Which measurement scale is BEST for evaluating the clarity of a trainer's instructions to trainees?

Accepted Answer

A)  Nominal 
B)  Ordinal 
C)  Interval 
D)  Ratio 
A)  Nominal 
B)  Ordinal 
C)  Interval 
D)  Ratio

Question 9

One-question polls are here to stay, but they cannot replace thorough market research.

Accepted Answer

One-question polls have become a popular

Question 10

Passive data collection involves interviewing subjects.

Accepted Answer

A) True 
 B)False

Question 11

The validity of data collected in a focus group interview should be questioned.

Accepted Answer

A) True 
 B)False

Question 12

A nominal scale allows data to be classified but limits statistical analysis of that data.

Accepted Answer

A) True 
 B)False

Question 13

A transmittal message that accompanies a questionnaire should__________________

Accepted Answer

A)  explain the role of survey participants. 
B)  focus on the sender, not the receiver. 
C)  mask the purpose of the study. 
D)  not offer an incentive to participate. 
A)  explain the role of survey participants. 
B)  focus on the sender, not the receiver. 
C)  mask the purpose of the study. 
D)  not offer an incentive to participate.

Question 14

Much primary research requires gathering data from or about people. A major ethical issue concerns how people are used for the researcher's advantage.

Accepted Answer

Primary research involving human partici

Question 15

Collecting data by asking subjects to complete a questionnaire is an active method of data collection.

Accepted Answer

A) True 
 B)False

Question 16

Offering an inducement to complete a questionnaire survey will reduce validity of the data.

Accepted Answer

A) True 
 B)False

Question 17

Online surveys that can handle open-ended questions are an unlikely development.

Accepted Answer

A) True 
 B)False

Question 18

An advantage of the personal interview is the accuracy of sensitive data collected by that means.

Accepted Answer

A) True 
 B)False

Question 19

Which business task is NOT aided by online surveys?

Accepted Answer

A)  Customer feedback 
B)  Market analysis 
C)  Event planning 
D)  Website design 
A)  Customer feedback 
B)  Market analysis 
C)  Event planning 
D)  Website design

Question 20

Which data collection is likely to be the LEAST flexible with respect to scheduling?

Accepted Answer

A)  Electronic survey 
B)  Focus group 
C)  Personal interview 
D)  Search of records 
A)  Electronic survey 
B)  Focus group 
C)  Personal interview 
D)  Search of records

The main use of online polls is customer feedback.

Which data collection method is likely to be MOST costly relative to the amount of data collected?

Which of the following questions does NOT lead a respondent?

To ensure that a questionnaire is capable of collecting valid and reliable data, the researcher should always test the questionnaire before giving it to potential subjects.

An advantage of questionnaire surveys is the low cost relative to the amount of data that can be collected.

Which adjectives BEST describe effective language for a questionnaire or interview guide?

Many consumers view telephone marketing surveys to be an invasion of privacy, but professional interviewers often say that such surveys help both consumers and businesses by enabling businesses to respond to consumer needs. What is your position? Defend that position.

Which measurement scale is BEST for evaluating the clarity of a trainer's instructions to trainees?

One-question polls are here to stay, but they cannot replace thorough market research.

Passive data collection involves interviewing subjects.

The validity of data collected in a focus group interview should be questioned.

A nominal scale allows data to be classified but limits statistical analysis of that data.

A transmittal message that accompanies a questionnaire should__________________

Much primary research requires gathering data from or about people. A major ethical issue concerns how people are used for the researcher's advantage.

Collecting data by asking subjects to complete a questionnaire is an active method of data collection.

Offering an inducement to complete a questionnaire survey will reduce validity of the data.

Online surveys that can handle open-ended questions are an unlikely development.

An advantage of the personal interview is the accuracy of sensitive data collected by that means.

Which business task is NOT aided by online surveys?

Which data collection is likely to be the LEAST flexible with respect to scheduling?

Report Characteristics

Planning the Report

Producing the Report

Writing Style and Lapses

Illustrating the Report

Formatting the Report

Writing Routine Reports

Writing Nonroutine Reports

Planning Delivering an Oral Report

Planning the Research

Selecting Data Sources

Locating Secondary Data

Documenting Data Sources

Analyzing Data for Complex Reports

Writing Business Research Reports

Writing Policies, Procedures Instructions

Writing the Business Plan

Filters

Exam 13: Using Primary Data Sources

The main use of online polls is customer feedback.

Which data collection method is likely to be MOST costly relative to the amount of data collected?

Which of the following questions does NOT lead a respondent?

To ensure that a questionnaire is capable of collecting valid and reliable data, the researcher should always test the questionnaire before giving it to potential subjects.

An advantage of questionnaire surveys is the low cost relative to the amount of data that can be collected.

Which adjectives BEST describe effective language for a questionnaire or interview guide?

Many consumers view telephone marketing surveys to be an invasion of privacy, but professional interviewers often say that such surveys help both consumers and businesses by enabling businesses to respond to consumer needs. What is your position? Defend that position.

Which measurement scale is BEST for evaluating the clarity of a trainer's instructions to trainees?

One-question polls are here to stay, but they cannot replace thorough market research.

Passive data collection involves interviewing subjects.

The validity of data collected in a focus group interview should be questioned.

A nominal scale allows data to be classified but limits statistical analysis of that data.

A transmittal message that accompanies a questionnaire should__________________

Much primary research requires gathering data from or about people. A major ethical issue concerns how people are used for the researcher's advantage.

Collecting data by asking subjects to complete a questionnaire is an active method of data collection.

Offering an inducement to complete a questionnaire survey will reduce validity of the data.

Online surveys that can handle open-ended questions are an unlikely development.

An advantage of the personal interview is the accuracy of sensitive data collected by that means.

Which business task is NOT aided by online surveys?

Which data collection is likely to be the LEAST flexible with respect to scheduling?

Report Characteristics

Planning the Report

Producing the Report

Writing Style and Lapses

Illustrating the Report

Formatting the Report

Writing Routine Reports

Writing Nonroutine Reports

Planning Delivering an Oral Report

Planning the Research

Selecting Data Sources

Locating Secondary Data

Documenting Data Sources

Analyzing Data for Complex Reports

Writing Business Research Reports

Writing Policies, Procedures Instructions

Writing the Business Plan

Filters