Question 1

Which of the following items violates a principle of questionnaire design?

Accepted Answer

A)  a.	Annual Income: Under $20,000 
		$20,000 - $40,000
			$40,000 - $60,000
			Over $60,000 
B)  b.	Annual Income:	$0 - $20,000 
		$20,001- $40,000
		$40,001- $60,000
		$60,001+ 
C)  c.	Annual Income:	Under $20,000 
		$20,001 - $40,000
		$40,001 - $60,000
		Over $60,000 
D)  Annual Income: _____________ 
A)  a.	Annual Income: Under $20,000 
		$20,000 - $40,000
			$40,000 - $60,000
			Over $60,000 
B)  b.	Annual Income:	$0 - $20,000 
		$20,001- $40,000
		$40,001- $60,000
		$60,001+ 
C)  c.	Annual Income:	Under $20,000 
		$20,001 - $40,000
		$40,001 - $60,000
		Over $60,000 
D)  Annual Income: _____________

Question 2

Which statement gives sound advice about questionnaire format?

Accepted Answer

A)  Leave little blank space. 
B)  Limit the questionnaire to one page. 
C)  Place spaces for responses near the items to be answered. 
D)  Use more closed questions than open ones. 
A)  Leave little blank space. 
B)  Limit the questionnaire to one page. 
C)  Place spaces for responses near the items to be answered. 
D)  Use more closed questions than open ones.

Question 3

Which statement is NOT an advantage of one-question polls?

Accepted Answer

A)  Poll answers of one group can be compared with answers of another group. 
B)  Response rate is high because of the ease and speed of responding to polls. 
C)  Poll results can give basic insight into complex situations. 
D)  Polls are easy to post and check. 
A)  Poll answers of one group can be compared with answers of another group. 
B)  Response rate is high because of the ease and speed of responding to polls. 
C)  Poll results can give basic insight into complex situations. 
D)  Polls are easy to post and check.

Question 4

With respect to collection of primary data, confidentiality__________

Accepted Answer

A)  is not an issue when data are collected from company records. 
B)  means that primary data sources should not be acknowledged. 
C)  requires that private information not be collected during an interview. 
D)  sometimes comes into conflict with the need to acknowledge data sources. 
A)  is not an issue when data are collected from company records. 
B)  means that primary data sources should not be acknowledged. 
C)  requires that private information not be collected during an interview. 
D)  sometimes comes into conflict with the need to acknowledge data sources.

Question 5

To make online surveys easy to access, companies can post them on Facebook.

Accepted Answer

A) True 
 B)False

Question 6

Online surveys are limited to true-false and multiple choice questions.

Accepted Answer

A) True 
 B)False

Question 7

Which scale is BEST to measure the increase in book sales for the past year?

Accepted Answer

A)  Nominal 
B)  Ordinal 
C)  Interval 
D)  Ratio 
A)  Nominal 
B)  Ordinal 
C)  Interval 
D)  Ratio

Question 8

Which of the following questions does NOT help determine the relevance of an item on a data collection instrument?

Accepted Answer

A)  Can I ask this question in an inoffensive way? 
B)  Do I need this information to fulfill the purpose of my study? 
C)  Is this the best way to obtain the information I need? 
D)  Will this question help to establish rapport with the interviewee? 
A)  Can I ask this question in an inoffensive way? 
B)  Do I need this information to fulfill the purpose of my study? 
C)  Is this the best way to obtain the information I need? 
D)  Will this question help to establish rapport with the interviewee?

Question 9

Most, if not all, polls are set up to reveal responses to poll participants.

Accepted Answer

A) True 
 B)False

Question 10

Observation is an unreliable data collection method because observers may have different perceptions of what they see.

Accepted Answer

A) True 
 B)False

Question 11

Which statement provides the LEAST accurate information about invasion of privacy?

Accepted Answer

A)  It's a fundamental human right guaranteed by Supreme Court interpretations of the U.S. Constitution. 
B)  It's a minor concern to most participants in telephone surveys. 
C)  It should be avoided during data collection if possible. 
D)  It should not affect the design of a data collection instrument. 
A)  It's a fundamental human right guaranteed by Supreme Court interpretations of the U.S. Constitution. 
B)  It's a minor concern to most participants in telephone surveys. 
C)  It should be avoided during data collection if possible. 
D)  It should not affect the design of a data collection instrument.

Question 12

Company records are an example of a primary data source.

Accepted Answer

A) True 
 B)False

Question 13

Which data collection method is likely to be the BEST source for accurate historical data?

Accepted Answer

A)  Electronic survey 
B)  Focus group 
C)  Personal interview 
D)  Search of records 
A)  Electronic survey 
B)  Focus group 
C)  Personal interview 
D)  Search of records

Which of the following items violates a principle of questionnaire design?

Which statement gives sound advice about questionnaire format?

Which statement is NOT an advantage of one-question polls?

With respect to collection of primary data, confidentiality__________

To make online surveys easy to access, companies can post them on Facebook.

Online surveys are limited to true-false and multiple choice questions.

Which scale is BEST to measure the increase in book sales for the past year?

Which of the following questions does NOT help determine the relevance of an item on a data collection instrument?

Most, if not all, polls are set up to reveal responses to poll participants.

Observation is an unreliable data collection method because observers may have different perceptions of what they see.

Which statement provides the LEAST accurate information about invasion of privacy?

Company records are an example of a primary data source.

Which data collection method is likely to be the BEST source for accurate historical data?

Report Characteristics

Planning the Report

Producing the Report

Writing Style and Lapses

Illustrating the Report

Formatting the Report

Writing Routine Reports

Writing Nonroutine Reports

Planning Delivering an Oral Report

Planning the Research

Selecting Data Sources

Locating Secondary Data

Documenting Data Sources

Analyzing Data for Complex Reports

Writing Business Research Reports

Writing Policies, Procedures Instructions

Writing the Business Plan

Filters

Exam 13: Using Primary Data Sources

Which of the following items violates a principle of questionnaire design?

Which statement gives sound advice about questionnaire format?

Which statement is NOT an advantage of one-question polls?

With respect to collection of primary data, confidentiality__________

To make online surveys easy to access, companies can post them on Facebook.

Online surveys are limited to true-false and multiple choice questions.

Which scale is BEST to measure the increase in book sales for the past year?

Which of the following questions does NOT help determine the relevance of an item on a data collection instrument?

Most, if not all, polls are set up to reveal responses to poll participants.

Observation is an unreliable data collection method because observers may have different perceptions of what they see.

Which statement provides the LEAST accurate information about invasion of privacy?

Company records are an example of a primary data source.

Which data collection method is likely to be the BEST source for accurate historical data?

Report Characteristics

Planning the Report

Producing the Report

Writing Style and Lapses

Illustrating the Report

Formatting the Report

Writing Routine Reports

Writing Nonroutine Reports

Planning Delivering an Oral Report

Planning the Research

Selecting Data Sources

Locating Secondary Data

Documenting Data Sources

Analyzing Data for Complex Reports

Writing Business Research Reports

Writing Policies, Procedures Instructions

Writing the Business Plan

Filters