Question 1

The text says that instant messaging has replaced e-mail as the channel of choice in some organizations, but that e-mail is still the most widely used channel.

Accepted Answer

A) True 
 B)False

Question 2

Sport Chek
You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report.
-According to the three-phase writing process described in the text, which of the following activities would you perform in the prewriting phase?

Accepted Answer

A) Collect enough information to compose the message. 
B) Describe a problem, present your evidence, and end with a solution. 
C) Anticipate audience reaction to the message. 
D) Evaluate the entire message. 
A) Collect enough information to compose the message. 
B) Describe a problem, present your evidence, and end with a solution. 
C) Anticipate audience reaction to the message. 
D) Evaluate the entire message.

Question 3

Sport Chek
You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report.
-According to the text, which of the following will likely improve the clarity and tone of a message?

Accepted Answer

A) using lots of adverbs 
B) using positive rather than negative language 
C) incorporating the latest slang into your message 
D) including words that will impress your reader, such as hereinafter and theretofore 
A) using lots of adverbs 
B) using positive rather than negative language 
C) incorporating the latest slang into your message 
D) including words that will impress your reader, such as hereinafter and theretofore

Question 4

____________ has become the communication channel of choice for corporate communicators.

Accepted Answer

The answer of ____________ has become the communication channel of...

Question 5

____________ your audience before writing helps you adapt the language and tone of the message.

Accepted Answer

The answer of ____________ your audience before writing helps you...

Question 6

Sport Chek
You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report.
-Which of the following statements sums up the advice given in the text about the appropriate language to use in most business messages?

Accepted Answer

A) Because businesses are about topics that would otherwise be part of a conversation, we should use the same slang and informal diction that we would use in a text message to a friend. 
B) We should use natural, mid-level diction. 
C) We should use indirect, ambiguous language so that the reader can interpret the message to suit him/herself. 
D) We should use elevated diction that will impress the reader with our educated vocabulary. 
A) Because businesses are about topics that would otherwise be part of a conversation, we should use the same slang and informal diction that we would use in a text message to a friend. 
B) We should use natural, mid-level diction. 
C) We should use indirect, ambiguous language so that the reader can interpret the message to suit him/herself. 
D) We should use elevated diction that will impress the reader with our educated vocabulary.

Question 7

The most effective messages focus on the needs of the writer.

Accepted Answer

A) True 
 B)False

Question 8

Sport Chek
You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report.
-Eric, the general manager at Parelli's Gym, has asked you to research and prepare a report on the previous year's personal training policies by Monday. He told you that he anticipates the project will take you approximately four hours to complete. Since you have a limited amount of time to write the report, you decide to schedule the writing process ahead of time. Which of the following schedules reflects the writing process described in the text?

Accepted Answer

A) Spend 1 hour prewriting, 1 hour writing, and 2 hours revising. 
B) Spend half an hour prewriting, 1 hour writing, and 3 and a half hours revising. 
C) Spending half an hour prewriting, 3 hours writing, and half an hour revising. 
D) Spend an hour and a half prewriting, an hour and a half writing, and 1 hour revising. 
A) Spend 1 hour prewriting, 1 hour writing, and 2 hours revising. 
B) Spend half an hour prewriting, 1 hour writing, and 3 and a half hours revising. 
C) Spending half an hour prewriting, 3 hours writing, and half an hour revising. 
D) Spend an hour and a half prewriting, an hour and a half writing, and 1 hour revising.

Question 9

Sport Chek
You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report.
-According to the text, what does it mean to be "purposeful" when you write?

Accepted Answer

A) You are able to view your message from the reader's perspective. 
B) You do your best to entertain your audience. 
C) You write to convey information to your reader. 
D) You use professional language. 
A) You are able to view your message from the reader's perspective. 
B) You do your best to entertain your audience. 
C) You write to convey information to your reader. 
D) You use professional language.

Question 10

Even if we have to deliver a negative message, using _________________ language will be better received by the reader.

Accepted Answer

The answer of Even if we have to deliver a...

Question 11

Sport Chek
You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report.
-When you arrived at work this morning, you checked your calendar. It showed that, as well as your bicycle report, you have several other tasks to complete in the next few days. According to the text, which of the following messages will likely require that you spend the greatest amount of time profiling your audience?

Accepted Answer

A) You need to prepare an article on bike maintenance and post it to your company's Web page. 
B) You need to write an email to a sales representative for Diamondback bikes, with whom you have worked closely for several years, asking him to send some more brochures for display in your stores. 
C) You need to fill in and submit an online form to your human resources department to book two weeks of the holidays you have earned. 
D) You need to telephone a co-worker to find out if she has registered for an upcoming trade show that you will be attending. 
A) You need to prepare an article on bike maintenance and post it to your company's Web page. 
B) You need to write an email to a sales representative for Diamondback bikes, with whom you have worked closely for several years, asking him to send some more brochures for display in your stores. 
C) You need to fill in and submit an online form to your human resources department to book two weeks of the holidays you have earned. 
D) You need to telephone a co-worker to find out if she has registered for an upcoming trade show that you will be attending.

Question 12

According to the text, it isn't necessary to plan and organize most business messages, because they will normally be fairly short and informal.

Accepted Answer

A) True 
 B)False

Question 13

Sport Chek
You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report.
-You begin by trying to estimate roughly how long you will need to spend on each phase of your portion of the report. According to the text, which of the following should you allow the most time for?

Accepted Answer

A) researching, organizing, and composing the report 
B) anticipating and profiling the audience for the report 
C) selecting the best channel for the report 
D) revising, proofreading, and evaluating the report 
A) researching, organizing, and composing the report 
B) anticipating and profiling the audience for the report 
C) selecting the best channel for the report 
D) revising, proofreading, and evaluating the report

Question 14

Sport Chek
You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report.
-You have been asked to contact an overseas supplier. According to the text, which of the following channels would be the most cost-efficient?

Accepted Answer

A) fax 
B) e-mail 
C) phone call 
D) face-to-face meeting 
A) fax 
B) e-mail 
C) phone call 
D) face-to-face meeting

Question 15

According to the text, anticipating how an audience will react to your message happens mostly in the prewriting phase.

Accepted Answer

A) True 
 B)False

Question 16

The text says that you should anticipate and profile the audience for your message, including a possible secondary audience.

Accepted Answer

A) True 
 B)False

Question 17

Readers are more impressed by longer messages with a formal tone, even for simple, routine messages.

Accepted Answer

A) True 
 B)False

Question 18

The ability to prepare concise, audience-centred, professional, and purposeful messages comes naturally to most people.

Accepted Answer

A) True 
 B)False

Question 19

Sport Chek
You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report.
-When a writer uses adaptive techniques, such as highlighting reader benefits and using inclusive language, which aspect of the message does the text say the writer is improving?

Accepted Answer

A) the tone 
B) the length 
C) the "you" attitude 
D) reader comprehension 
A) the tone 
B) the length 
C) the "you" attitude 
D) reader comprehension

Question 20

Sport Chek
You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report.
-You re-read the first draft of your report carefully, checking for grammar, spelling, and punctuation errors. According to the writing process described in the text, what are you doing at this point?

Accepted Answer

A) anticipating how your boss will receive your message 
B) deciding on the purpose of your report 
C) collecting the information about the various bicycles that you need to include 
D) proofreading your report 
A) anticipating how your boss will receive your message 
B) deciding on the purpose of your report 
C) collecting the information about the various bicycles that you need to include 
D) proofreading your report

The text says that instant messaging has replaced e-mail as the channel of choice in some organizations, but that e-mail is still the most widely used channel.

____________ has become the communication channel of choice for corporate communicators.

____________ your audience before writing helps you adapt the language and tone of the message.

The most effective messages focus on the needs of the writer.

Even if we have to deliver a negative message, using _________________ language will be better received by the reader.

According to the text, it isn't necessary to plan and organize most business messages, because they will normally be fairly short and informal.

According to the text, anticipating how an audience will react to your message happens mostly in the prewriting phase.

The text says that you should anticipate and profile the audience for your message, including a possible secondary audience.

Readers are more impressed by longer messages with a formal tone, even for simple, routine messages.

The ability to prepare concise, audience-centred, professional, and purposeful messages comes naturally to most people.

Career Success Begins With Communication Skills

Writing and Revising

E-Mails, Messages, Texts, Social Media, Memos, Letters and Other Daily Writing

Routine Writing Situations

Persuasive Writing Situations

Negative Writing Situations

Informal Reports

Proposals and Formal Reports

Communicating in Person

Business Presentations

The Job Search, Résumés, Social Media, and Cover Letters

Interviews and Follow-Up

Filters

Exam 2: Before You Write

The text says that instant messaging has replaced e-mail as the channel of choice in some organizations, but that e-mail is still the most widely used channel.

____________ has become the communication channel of choice for corporate communicators.

____________ your audience before writing helps you adapt the language and tone of the message.

The most effective messages focus on the needs of the writer.

Even if we have to deliver a negative message, using _________________ language will be better received by the reader.

According to the text, it isn't necessary to plan and organize most business messages, because they will normally be fairly short and informal.

According to the text, anticipating how an audience will react to your message happens mostly in the prewriting phase.

The text says that you should anticipate and profile the audience for your message, including a possible secondary audience.

Readers are more impressed by longer messages with a formal tone, even for simple, routine messages.

The ability to prepare concise, audience-centred, professional, and purposeful messages comes naturally to most people.

Career Success Begins With Communication Skills

Writing and Revising

E-Mails, Messages, Texts, Social Media, Memos, Letters and Other Daily Writing

Routine Writing Situations

Persuasive Writing Situations

Negative Writing Situations

Informal Reports

Proposals and Formal Reports

Communicating in Person

Business Presentations

The Job Search, Résumés, Social Media, and Cover Letters

Interviews and Follow-Up

Filters