Question 1

An angry or hostile claim message will normally achieve the writer's goal, because most people prefer to avoid confrontation.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following would be the best closing for a memo intended to persuade your supervisor to write a recommendation letter for your application to graduate school?

Accepted Answer

A) I hope you agree that this will be very beneficial for my education and advancement in the company. 
B) Please contact me at your earliest convenience with your decision. 
C) If you have any further questions about my application details, please contact me ASAP. 
D) Your decision by May 15 will allow me to complete my application before the final deadline. 
A) I hope you agree that this will be very beneficial for my education and advancement in the company. 
B) Please contact me at your earliest convenience with your decision. 
C) If you have any further questions about my application details, please contact me ASAP. 
D) Your decision by May 15 will allow me to complete my application before the final deadline. D

Question 3

A successful persuasive message will normally be shorter than a direct message because it's not necessary to include evidence or facts to prove your case.

Accepted Answer

A) True 
 B)False  False

Question 4

When composing an online sales message, where should you place important or appealing facts, features, or information?

Accepted Answer

A) toward the end of the message so that you can create suspense as you lead up to it 
B) in the middle, similar to the body paragraphs of a letter 
C) early in the message, so that it catches the reader's attention 
D) in the subject line of the e-mail 
A) toward the end of the message so that you can create suspense as you lead up to it 
B) in the middle, similar to the body paragraphs of a letter 
C) early in the message, so that it catches the reader's attention 
D) in the subject line of the e-mail

Question 5

If your sales message is effective and persuasive, you can save costs by not including a reply card or pre-addressed envelope because readers will respond whether you have made it easy to do so or not.

Accepted Answer

A) True 
 B)False

Question 6

When you compose a message to a busy NHL celebrity asking him to participate for free in a golf tournament your company organizes to support a local children's hospital, you should try to reduce his resistance.

Accepted Answer

A) True 
 B)False

Question 7

Which sentence includes an emotional appeal?

Accepted Answer

A) All of your friends will be asking you where you got your new speakers. 
B) Buy these speakers before the end of the month and save 15%. 
C) The speakers are more compact than ever before to make traveling easier. 
D) Cheaper than your leading brand of speakers, the SoundMax Plus boasts all the same features. 
A) All of your friends will be asking you where you got your new speakers. 
B) Buy these speakers before the end of the month and save 15%. 
C) The speakers are more compact than ever before to make traveling easier. 
D) Cheaper than your leading brand of speakers, the SoundMax Plus boasts all the same features.

Question 8

Persuasive requests are not usually made for donations of time, energy, or expertise, but only for donations of money.

Accepted Answer

A) True 
 B)False

Question 9

When writing a claim to a business, it is generally best to appeal to the organization's pride in its products and services.

Accepted Answer

A) True 
 B)False

Question 10

Now you can receive the same benefits of StorageParts for a lower price is an example of an emotional appeal.

Accepted Answer

A) True 
 B)False

Question 11

You have composed a sales letter advertising a line skin care products for people with sensitive skin. You have included a couple of testimonials from people who have tested the products and provided positive reviews. Where in your message is the most appropriate place to include this information?

Accepted Answer

A) the body 
B) the format 
C) the closing 
D) the opening 
A) the body 
B) the format 
C) the closing 
D) the opening

Question 12

A successful persuasive message will typically take more space than a direct message.

Accepted Answer

A) True 
 B)False

Question 13

When you want to overcome resistance and create desire in readers of your sales message, you should focus only on rational appeals.

Accepted Answer

A) True 
 B)False

Question 14

When you suspect that your manager or another superior will resist a persuasive suggestion, you should state that your suggestion is not negotiable.

Accepted Answer

A) True 
 B)False

Question 15

____________ _____________ (two words) focus on status, ego, and sensual feelings.

Accepted Answer

The answer of ____________ _____________ (two words) focus on status,...

Question 16

You are writing a sales message and realize that your target audience may see the price of your product as an obstacle. Which sentence would be most effective?

Accepted Answer

A) Our new model XK244 photocopier is more costly than competing models with similar features but is worth the price. 
B) You can now lease our new model XK244 for five years for $1250.00. 
C) We know that you don't want to invest in a high-priced photocopier. 
D) The model XK244 photocopier now copies 100 pages per minute, and comes with a more extensive, longer-term warranty, ensuring years of guaranteed hassle-free performance. 
A) Our new model XK244 photocopier is more costly than competing models with similar features but is worth the price. 
B) You can now lease our new model XK244 for five years for $1250.00. 
C) We know that you don't want to invest in a high-priced photocopier. 
D) The model XK244 photocopier now copies 100 pages per minute, and comes with a more extensive, longer-term warranty, ensuring years of guaranteed hassle-free performance.

Question 17

The central selling point should be emphasized in the ___________________ of a sales letter.

Accepted Answer

The answer of The central selling point should be emphasized...

Question 18

When writing a persuasive request to your manager, be sure to provide ____________________ for why the request is necessary.

Accepted Answer

The answer of When writing a persuasive request to your...

Question 19

Straightforward claim messages can normally be organized using the direct strategy.

Accepted Answer

A) True 
 B)False

Question 20

The request for action should be placed in the ___________________ of a persuasive request message.

Accepted Answer

The answer of The request for action should be placed...

An angry or hostile claim message will normally achieve the writer's goal, because most people prefer to avoid confrontation.

Which of the following would be the best closing for a memo intended to persuade your supervisor to write a recommendation letter for your application to graduate school?

A successful persuasive message will normally be shorter than a direct message because it's not necessary to include evidence or facts to prove your case.

When composing an online sales message, where should you place important or appealing facts, features, or information?

If your sales message is effective and persuasive, you can save costs by not including a reply card or pre-addressed envelope because readers will respond whether you have made it easy to do so or not.

When you compose a message to a busy NHL celebrity asking him to participate for free in a golf tournament your company organizes to support a local children's hospital, you should try to reduce his resistance.

Which sentence includes an emotional appeal?

Persuasive requests are not usually made for donations of time, energy, or expertise, but only for donations of money.

When writing a claim to a business, it is generally best to appeal to the organization's pride in its products and services.

Now you can receive the same benefits of StorageParts for a lower price is an example of an emotional appeal.

You have composed a sales letter advertising a line skin care products for people with sensitive skin. You have included a couple of testimonials from people who have tested the products and provided positive reviews. Where in your message is the most appropriate place to include this information?

A successful persuasive message will typically take more space than a direct message.

When you want to overcome resistance and create desire in readers of your sales message, you should focus only on rational appeals.

When you suspect that your manager or another superior will resist a persuasive suggestion, you should state that your suggestion is not negotiable.

_ (two words) focus on status, ego, and sensual feelings.

You are writing a sales message and realize that your target audience may see the price of your product as an obstacle. Which sentence would be most effective?

The central selling point should be emphasized in the ___________________ of a sales letter.

When writing a persuasive request to your manager, be sure to provide ____________________ for why the request is necessary.

Straightforward claim messages can normally be organized using the direct strategy.

The request for action should be placed in the ___________________ of a persuasive request message.

Career Success Begins With Communication Skills

Before You Write

Writing and Revising

E-Mails, Messages, Texts, Social Media, Memos, Letters and Other Daily Writing

Routine Writing Situations

Negative Writing Situations

Informal Reports

Proposals and Formal Reports

Communicating in Person

Business Presentations

The Job Search, Résumés, Social Media, and Cover Letters

Interviews and Follow-Up

Filters

Exam 6: Persuasive Writing Situations

An angry or hostile claim message will normally achieve the writer's goal, because most people prefer to avoid confrontation.

Which of the following would be the best closing for a memo intended to persuade your supervisor to write a recommendation letter for your application to graduate school?

A successful persuasive message will normally be shorter than a direct message because it's not necessary to include evidence or facts to prove your case.

When composing an online sales message, where should you place important or appealing facts, features, or information?

If your sales message is effective and persuasive, you can save costs by not including a reply card or pre-addressed envelope because readers will respond whether you have made it easy to do so or not.

When you compose a message to a busy NHL celebrity asking him to participate for free in a golf tournament your company organizes to support a local children's hospital, you should try to reduce his resistance.

Which sentence includes an emotional appeal?

Persuasive requests are not usually made for donations of time, energy, or expertise, but only for donations of money.

When writing a claim to a business, it is generally best to appeal to the organization's pride in its products and services.

Now you can receive the same benefits of StorageParts for a lower price is an example of an emotional appeal.

You have composed a sales letter advertising a line skin care products for people with sensitive skin. You have included a couple of testimonials from people who have tested the products and provided positive reviews. Where in your message is the most appropriate place to include this information?

A successful persuasive message will typically take more space than a direct message.

When you want to overcome resistance and create desire in readers of your sales message, you should focus only on rational appeals.

When you suspect that your manager or another superior will resist a persuasive suggestion, you should state that your suggestion is not negotiable.

____________ _____________ (two words) focus on status, ego, and sensual feelings.

You are writing a sales message and realize that your target audience may see the price of your product as an obstacle. Which sentence would be most effective?

The central selling point should be emphasized in the ___________________ of a sales letter.

When writing a persuasive request to your manager, be sure to provide ____________________ for why the request is necessary.

Straightforward claim messages can normally be organized using the direct strategy.

The request for action should be placed in the ___________________ of a persuasive request message.

Career Success Begins With Communication Skills

Before You Write

Writing and Revising

E-Mails, Messages, Texts, Social Media, Memos, Letters and Other Daily Writing

Routine Writing Situations

Negative Writing Situations

Informal Reports

Proposals and Formal Reports

Communicating in Person

Business Presentations

The Job Search, Résumés, Social Media, and Cover Letters

Interviews and Follow-Up

Filters

_ (two words) focus on status, ego, and sensual feelings.