Question 1

Clustering techniques try to find similar patterns within sets of data.

Accepted Answer

A) True 
 B)False

Question 2

A basic difference between a "generic market" and a "product-market" is:

Accepted Answer

A)  whether or not sellers in the market rely on e-commerce. 
B)  how similar the competing sellers' products are. 
C)  whether customer needs are similar or different. 
D)  whether the market includes only buyers--or both buyers and sellers. 
E)  There is NO DIFFERENCE--the terms mean the same thing. 
A)  whether or not sellers in the market rely on e-commerce. 
B)  how similar the competing sellers' products are. 
C)  whether customer needs are similar or different. 
D)  whether the market includes only buyers--or both buyers and sellers. 
E)  There is NO DIFFERENCE--the terms mean the same thing.

Question 3

Electro Technologies, Inc. (ETI) has limited capital and wants to reduce the risk of competitors taking customers if it invests in a new product-market. Its broad product-market consists of three reasonably distinct submarkets. To identify a target market, ETI should probably focus on using the __________ approach.

Accepted Answer

A)  combined target market 
B)  mass marketing 
C)  multiple target market 
D)  single target market 
E)  none of these is a good choice for Electro Technologies. 
A)  combined target market 
B)  mass marketing 
C)  multiple target market 
D)  single target market 
E)  none of these is a good choice for Electro Technologies.

Question 4

The segmenting step of the segmentation process

Accepted Answer

A)  brainstorms possible marketing mixes. 
B)  fits potential customers neatly into market segments. 
C)  disaggregates all possible needs. 
D)  involves selecting a target marketing approach. 
E)  looks for similarities in needs. 
A)  brainstorms possible marketing mixes. 
B)  fits potential customers neatly into market segments. 
C)  disaggregates all possible needs. 
D)  involves selecting a target marketing approach. 
E)  looks for similarities in needs.

Clustering techniques try to find similar patterns within sets of data.

A basic difference between a "generic market" and a "product-market" is:

The segmenting step of the segmentation process

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

Exam 4: Focusing Marketing Strategy With Segmentation and Positioning

Clustering techniques try to find similar patterns within sets of data.

A basic difference between a "generic market" and a "product-market" is:

The segmenting step of the segmentation process

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters