Chat with AIExam 4: Focusing Marketing Strategy With Segmentation and Positioning
Exam 1: Marketing39s Value to Consumers, Firms, and Society376 Questions
Exam 2: Marketing Strategy Planning300 Questions
Exam 3: Evaluating Opportunities in the Changing Marketing Environment343 Questions
Exam 4: Focusing Marketing Strategy With Segmentation and Positioning224 Questions
Exam 5: Final Consumers and Their Buying Behavior333 Questions
Exam 6: Business and Organizational Customers and Their Buying Behavior244 Questions
Exam 7: Improving Decisions With Marketing Information236 Questions
Exam 8: Elements of Product Planning for Goods and Services359 Questions
Exam 9: Product Management and New-Product Development231 Questions
Exam 10: Place and Development of Channel Systems268 Questions
Exam 11: Distribution Customer Service and Logistics194 Questions
Exam 12: Retailers, Wholesalers, and Their Strategy Planning373 Questions
Exam 13: Promotion - Introduction to Integrated Marketing Communications324 Questions
Exam 14: Personal Selling and Customer Service277 Questions
Exam 15: Advertising, Publicity, and Sales Promotion328 Questions
Exam 16: Pricing Objectives and Policies275 Questions
Exam 17: Price Setting in the Business World258 Questions
Exam 18: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges214 Questions
Exam 19: Economics Fundamentals76 Questions
Exam 20: Marketing Arithmetic134 Questions
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A segmenter is more likely than a combiner to really satisfy a target market and build such a close relationship with customers that it faces no real competition.
(True/False)
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(33) A detailed customer database, containing past purchases and other segmenting information, is used to focus marketing efforts on individual customers in a:
(Multiple Choice)
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(24) Manufacturer, service provider, government agency, wholesaler, etc. are designations used to segment business and organizational markets according to _______________.
(Multiple Choice)
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(37) A product-market is a market with broadly similar needs--and sellers offering various, often diverse, ways of satisfying those needs.
(True/False)
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(35) When PepsiCo asked its advertising agency to develop an advertising program for its Mountain Dew soft drink, it gave the agency a statement describing the age and fun-loving spirit of its target market and the one-of-a-kind citrus flavor of the new product, what type of statement was this?
(Multiple Choice)
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(31) A firm's "relevant market for finding opportunities" should:
(Multiple Choice)
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(36) Which of the following possible segmenting dimensions is a "demographic" dimension?
(Multiple Choice)
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(38) When a firm develops a marketing mix for teenage boys which is different from its marketing mix for teenage girls, which target market approach is it using?
(Multiple Choice)
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(34) BEHAVIORAL (rather than DEMOGRAPHIC) segmenting dimensions include:
(Multiple Choice)
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(38) "Positioning" means using a map to show where a firm's products are distributed geographically.
(True/False)
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(30) A firm involved in international marketing should pay even more attention to segmenting than a firm that sells only in the United States.
(True/False)
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(30) Marketing managers want market segments to have each of the following characteristics EXCEPT:
(Multiple Choice)
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(32) The main difference between a generic market and a product-market is that:
(Multiple Choice)
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(35) "Positioning" is a marketing management aid which refers to:
(Multiple Choice)
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(38) CRM approaches are based on information from detailed customer databases.
(True/False)
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