Exam 4: Focusing Marketing Strategy With Segmentation and Positioning

Coorgs Coffee, Inc., has substantial market share in South America but seeks growth. Its managers want to expand into North America and target cities with populations of 50,000-99,999. Identify the segmenting dimension most probably being used by Coorgs Coffee.

The marketing management team for Dada Motors brainstormed a variety of solutions to the problem of how to transport people in the world. This process came during the ____ step in the market segmentation process.

Which of the following is the BEST example of a "generic market?"

Product type describes the goods and/or services that customers want.

CRM is a variation of the positioning approach.

A pencil, a dictating machine, and a word processor might compete in the same

Qualifying dimensions

The disaggregating step in market segmentation involves

Customer type

Planning marketing strategies for international markets:

Which of the following statements about the combined target market approach is True?

Market segmentation is a two-step process that involves naming broad product-markets and segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

When you are "in the market" for a new car, and are considering different brands to purchase, what type of market is involved?

A manager who aggregates all potential customers into a single product-market segment is likely to find that the segment is not homogeneous.

James is a prospective car buyer. In his context, which of the following statements would reflect a determining dimension?

Saying that a good market segment should be "heterogeneous between" means:

Which of the following is the BEST example of a "generic market?"

Segmenting international markets (as contrasted with domestic markets):

Which of the following is a DEMOGRAPHIC segmenting dimension?

A _____ is a relatively homogeneous group of customers who will respond to a marketing mix in a similar way.