Exam 15: Thinking Globally: Its a Small World After All
Exam 1: Understanding Services Marketing54 Questions
Exam 2: Frameworks for Managing the Customers Experience40 Questions
Exam 3: Plugging Into the Information Age42 Questions
Exam 4: Planning and Producing the Service Performance41 Questions
Exam 5: Designing the Service Setting41 Questions
Exam 6: Leveraging the People Factor54 Questions
Exam 7: Managing the Customer Mix46 Questions
Exam 8: Setting a Price for the Service Rendered54 Questions
Exam 9: Promoting the Interactive Service Experience53 Questions
Exam 10: Building Customer Loyalty Through Service Quality62 Questions
Exam 11: Regaining Customer Confidence Through Customer Service and Service Recovery55 Questions
Exam 12: Researching Service Success and Failure56 Questions
Exam 13: Developing Marketing Strategies for Services57 Questions
Exam 14: Coping With Fluctuating Demand for Services55 Questions
Exam 15: Thinking Globally: Its a Small World After All54 Questions
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A language audit is not intended to direct the global service organization to some potential trouble spots when dealing with a culturally diverse customer mix.
(True/False)
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How does technology affect an organization's capability of reaching a global market?
(Short Answer)
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Offshoring is a form of teleservice export for the outsource firms.
(True/False)
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Since services tend to be difficult to evaluate,manufacturing and agriculture are still the driving forces in the world economy.
(True/False)
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Franchising services is not a popular strategy for expanding service operations around the world.
(True/False)
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COMPLETION QUESTIONS
Culture
Outbound Service Export Strategy
Inbound Service Export Strategy
Teleservice Export Strategy
Foreign Direct Investment
Franchising
Joint Venture
Standardization
Adaptation
Language Audit
-______________ means providing the same service in the same manner around the world.
(Essay)
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(39)
COMPLETION QUESTIONS
Culture
Outbound Service Export Strategy
Inbound Service Export Strategy
Teleservice Export Strategy
Foreign Direct Investment
Franchising
Joint Venture
Standardization
Adaptation
Language Audit
-_______________ strategy for entering a global market is one in which a service organization in one country contracts with an organization in another (host)country to provide a service to a local market in the host country.
(Essay)
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An adaptation strategy refers to the condition in which customers worldwide adapt their behaviors to use an organization's service offerings.
(True/False)
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From the "Services as Theater" framework,which of the following factors need NOT be considered by global service organizations when deciding between a standardization and adaptation strategy?
(Multiple Choice)
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The Services Theater Framework is not very helpful for helping service organizations choose between standardization and adaptation.
(True/False)
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COMPLETION QUESTIONS
Culture
Outbound Service Export Strategy
Inbound Service Export Strategy
Teleservice Export Strategy
Foreign Direct Investment
Franchising
Joint Venture
Standardization
Adaptation
Language Audit
-________ is the set of shared values and beliefs in a society.
(Essay)
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What is a multilingual service system,and why is it needed by many global service organizations?
(Essay)
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(40)
COMPLETION QUESTIONS
Culture
Outbound Service Export Strategy
Inbound Service Export Strategy
Teleservice Export Strategy
Foreign Direct Investment
Franchising
Joint Venture
Standardization
Adaptation
Language Audit
-______________ involves bringing customers from their country to a local destination.
(Essay)
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(32)
You were approached by an organization wanting to know the different ways in which it could trade its service offerings with customers located in different countries.Describe the three ways of trading services with customers.
(Essay)
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