Exam 15: Thinking Globally: Its a Small World After All

Technology is rapidly becoming an essential means of expanding the global reach of services.

Recently you overheard a fellow services marketing student comment,"Why do I need to learn a foreign language? English is the business language of the world." What is your reaction to this comment?

A standardization strategy implies that aspects of the service offered in all global markets are provided in the same manner.

All cultures are similar in terms of how individuals perceive the duration and immediacy of the service encounter.

COMPLETION QUESTIONS Culture Outbound Service Export Strategy Inbound Service Export Strategy Teleservice Export Strategy Foreign Direct Investment Franchising Joint Venture Standardization Adaptation Language Audit -A service organization that pursues a global strategy should conduct a _______________ to determine potential language problems when dealing with a culturally diverse customer mix.

It is more complex to export services than it is to export physical goods.

Most of the economies of scale an organization hopes to achieve by marketing a service globally are the result of adaptation efforts.

Even though services are considered by many to be a driving force in the world economy,it is difficult to obtain an accurate measure of the global significance of services.Why?

There is an increasing need for global service organizations to implement multilingual service systems.

To be successful in using the adaptation strategy,global service organizations need only focus attention on the more obvious differences among the local environments that they serve.

Technology is considered to be the single most influential force behind the globalization of markets.

Service organizations may employ several strategies to enter global markets.Describe the three most popular strategies used by service organizations.

How would language audits help service organizations better serve their global markets? Please explain your answer.

What type of export strategy,if any,is (are)being used by Australian tourism companies to encourage people from other countries to vacation in Australia?

Service organizations that contract with local organizations and thereby share the risks and rewards of entering the market use a(n)_________ strategy for entering a foreign market.

An outbound service export strategy involves bringing foreign customers to the service provider's country.

Cultures differ in terms of whether individuals focus on the process or the outcome of service delivery.

Group-oriented cultures place less importance on one's self (i.e. ,individual welfare).

Standardization means providing the same service in the same manner around the world.

Culture is the set of shared values and beliefs in a society.