Exam 5: Communication for Relationship Building: Its Not All Talk

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Discuss the dos and don'ts of handshakes in a business situation.

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Today, a handshake is considered a revealing gesture. A firm handshake is more intense and is indicative of greater liking and warmer feelings. A prolonged handshake is more intimate than a brief one, and it could cause the customer discomfort, especially in a sales call on a new prospect. A loosely clasped, cold, or limp handshake is usually interpreted as indicating that someone is aloof and unwilling to become involved.
General rules for a successful handshake include extending your hand first. However, a few people may be uncomfortable shaking hands with a stranger and you may want to allow your customer to initiate the gesture. Maintain eye contact with the customer during the handshake, gripping the hand firmly.

The MTI Precision Products salesperson made a sales call to a dentist and described MTI's new drill as having "unbelievable cutting power" and being "perfectly balanced to reduce hand fatigue." With reference to the communication process, the description of the drill is the:

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D

When the buyer is leaning forward or upright, the buyer is projecting _____ signals.

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C

In a normal two-person conversation, at least 60 percent of the social meaning is expressed verbally.

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The KISS rule advises a salesperson to:

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The evaluative listener tries to hear what another person says but makes little effort to understand the purpose of the message.

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According to the text, MCI salespeople plan questions to ask during sales presentations for the purpose of:

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A salesperson's persuasive abilities are improved with an enthusiastic attitude and effective proof statements.

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Jack Stewart sells ski equipment to retailers. On a recent sales call, a large fly kept buzzing around the room which prevented his prospect from listening to the sales presentation. In terms of the communication process, the fly was an example of:

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In terms of the communication process, probing stimulates which of the following?

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Briefly explain the three levels of listening.

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What are caution signals? What are some examples of caution signals? Why is it important for a salesperson to recognize and adjust a presentation when a buyer is showing caution signals?

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Salespeople should immediately stop the planned presentation and quickly adjust to the situation when they receive _____ signals.

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In a communication process, the information conveyed by the salesperson to the prospect in a sales presentation is known as the:

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Social space, the area that is 2 to 3 feet around a person, is the area normally used for sales presentations.

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Under _____ listening, listeners are easily distracted by their thoughts; the message is heard, but it does not sink in.

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A limp handshake signals aloofness, while a cold fish handshake indicates unfriendliness.

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In most offices, the salesperson sits directly across the desk from the prospect. This defensive barrier allows the prospect to control much of the conversation and remain safe from:

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Which of the following would LEAST likely improve a salesperson's listening skills?

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A medical supplies salesperson walks into a hospital administrator's office. The administrator invites the salesperson to sit in a chair directly across the desk from her. Into which space zone is the salesperson being placed?

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