Question 1

Demographic segmentation is based on measurable characteristics of populations which includes all of the following examples except:

Accepted Answer

A) Asia is home to 500 million consumers aged 16 and younger. 
B) India has more than half of the population younger than 25. 
C) Consumers buying Porsche would like to be noticed. 
D) The United States is home to 28.4 million foreign-born residents with combined income of $ 233 billion. 
E) In EU,the number of consumers aged 16 and under is rapidly approaching consumers aged 60. 
A) Asia is home to 500 million consumers aged 16 and younger. 
B) India has more than half of the population younger than 25. 
C) Consumers buying Porsche would like to be noticed. 
D) The United States is home to 28.4 million foreign-born residents with combined income of $ 233 billion. 
E) In EU,the number of consumers aged 16 and under is rapidly approaching consumers aged 60.

Question 2

Global market segmentation is based on the premise that companies should attempt to identify consumers in different countries who share similar needs and desires.

Accepted Answer

A) True 
 B)False

Question 3

When making a decision about market entry timing,a company's management team should understand that the first-mover always becomes the market leader.

Accepted Answer

A) True 
 B)False

Question 4

McDonald's operates in over 118 countries;however,80% of its restaurants are located in nine countries which does not include the following country market:

Accepted Answer

A) Australia. 
B) Brazil. 
C) Germany. 
D) India. 
E) Japan. 
A) Australia. 
B) Brazil. 
C) Germany. 
D) India. 
E) Japan.

Question 5

Global marketing authority,Theodore Levitt,has noted that many ethnic and regional foods-sushi,for example-are enjoying popularity in many countries of the world.This observation is known as:

Accepted Answer

A) the pluralization of consumption. 
B) the ethnicitization of consumption. 
C) the democratization of consumption. 
D) the sophistication of consumption. 
E) the domestication of consumption. 
A) the pluralization of consumption. 
B) the ethnicitization of consumption. 
C) the democratization of consumption. 
D) the sophistication of consumption. 
E) the domestication of consumption.

Question 6

Benetton uses the slogan "United Colors of Benetton" to position itself as a brand concerned with the unity of humankind.This type of strategy is referred to as GCCP (global consumer culture positioning).

Accepted Answer

A) True 
 B)False

Question 7

Marketing that involves creating the same marketing mix for a broad mass market of potential buyers is referred to as:

Accepted Answer

A) differentiated target marketing. 
B) standardized global marketing. 
C) concentrated global marketing. 
D) competitive global marketing. 
E) target benefit marketing. 
A) differentiated target marketing. 
B) standardized global marketing. 
C) concentrated global marketing. 
D) competitive global marketing. 
E) target benefit marketing.

Question 8

Some of Body Shop's recent advertising has emphasized the difference between the company's principles and those of "mainstream" cosmetics companies on such issues as animal testing.As described here,Body Shop's ads illustrate positioning by:

Accepted Answer

A) competition. 
B) niche. 
C) quality / price. 
D) attribute / benefit. 
E) culture. 
A) competition. 
B) niche. 
C) quality / price. 
D) attribute / benefit. 
E) culture.

Question 9

Based on 2011 projections,the top ten nations ranked by per capita income does not include:

Accepted Answer

A) the United States. 
B) Japan. 
C) Russia. 
D) Spain. 
E) Italy. 
A) the United States. 
B) Japan. 
C) Russia. 
D) Spain. 
E) Italy.

Question 10

Pareto's Law suggests that 80% of a company's revenues or profits are accounted for by 20% of a firm's products or customers.

Accepted Answer

A) True 
 B)False

Question 11

The world's best-known cosmetics companies are setting sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil,Russia,India,and China.What understandings and factors should be considered by these companies to be successful in markets in those countries?

Accepted Answer

Noting that there is no "one-size-fits-a

Question 12

Virgin chief executive Richard Branson learned that starting a soft-drinks war with Coca-Cola was crazy,although it was also one of the things that raised the profile of the Virgin name in America.

Accepted Answer

A) True 
 B)False

Question 13

Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:

Accepted Answer

A) current size of the market segment. 
B) anticipated growth potential of the market. 
C) compatibility with company's overall objectives. 
D) competition in the market. 
E) securing first mover advantage. 
A) current size of the market segment. 
B) anticipated growth potential of the market. 
C) compatibility with company's overall objectives. 
D) competition in the market. 
E) securing first mover advantage.

Question 14

Ideally,GDP and other measures of national income converted to U.S.dollars,should be calculated on the basis of purchasing power parities or through direct comparisons of actual prices for a given product.

Accepted Answer

A) True 
 B)False

Question 15

Psychographic segmentation involves grouping people in terms of their:

Accepted Answer

A) combined household income. 
B) age and income. 
C) attitudes,values and lifestyle. 
D) psychological well being. 
E) gender. 
A) combined household income. 
B) age and income. 
C) attitudes,values and lifestyle. 
D) psychological well being. 
E) gender.

Question 16

A global segment is referred to as "global teens" which includes:

Accepted Answer

A) people between the ages of 12 and 19. 
B) affluent,well-traveled persons. 
C) young global travelers. 
D) technology professionals. 
E) persons having power. 
A) people between the ages of 12 and 19. 
B) affluent,well-traveled persons. 
C) young global travelers. 
D) technology professionals. 
E) persons having power.

Question 17

In the study entitled "The Euroconsumer: Marketing Myth or Cultural Certainty?" the researchers identified four lifestyle groups.The group that represents mainstream European consumers was labeled as:

Accepted Answer

A) Successful Idealists. 
B) Affluent Materialists. 
C) Young Professionals. 
D) Trendy Teens. 
E) Disaffected Survivors. 
A) Successful Idealists. 
B) Affluent Materialists. 
C) Young Professionals. 
D) Trendy Teens. 
E) Disaffected Survivors.

Question 18

Discuss the basics of a framework for selecting target markets highlighting the salient features of David Arnold's framework.

Accepted Answer

A framework for selecting target markets

Question 19

Companies like Coca-Cola had the first-mover advantage since they were the first company to enter a global market.However,there are also first-mover disadvantages which include:

Accepted Answer

A) best chance of becoming world leader. 
B) advantage in adapting to the local culture. 
C) lead in advertising and promotion exposure. 
D) gain business experience. 
E) substantial investments in marketing. 
A) best chance of becoming world leader. 
B) advantage in adapting to the local culture. 
C) lead in advertising and promotion exposure. 
D) gain business experience. 
E) substantial investments in marketing.

Question 20

Ads by BMW advertise it as the "ultimate driving machine" which is described as positioning based on:

Accepted Answer

A) high touch. 
B) use / user. 
C) attribute / benefit. 
D) competition. 
E) quality / price. 
A) high touch. 
B) use / user. 
C) attribute / benefit. 
D) competition. 
E) quality / price.

Demographic segmentation is based on measurable characteristics of populations which includes all of the following examples except:

Global market segmentation is based on the premise that companies should attempt to identify consumers in different countries who share similar needs and desires.

When making a decision about market entry timing,a company's management team should understand that the first-mover always becomes the market leader.

McDonald's operates in over 118 countries;however,80% of its restaurants are located in nine countries which does not include the following country market:

Global marketing authority,Theodore Levitt,has noted that many ethnic and regional foods-sushi,for example-are enjoying popularity in many countries of the world.This observation is known as:

Benetton uses the slogan "United Colors of Benetton" to position itself as a brand concerned with the unity of humankind.This type of strategy is referred to as GCCP (global consumer culture positioning).

Marketing that involves creating the same marketing mix for a broad mass market of potential buyers is referred to as:

Some of Body Shop's recent advertising has emphasized the difference between the company's principles and those of "mainstream" cosmetics companies on such issues as animal testing.As described here,Body Shop's ads illustrate positioning by:

Based on 2011 projections,the top ten nations ranked by per capita income does not include:

Pareto's Law suggests that 80% of a company's revenues or profits are accounted for by 20% of a firm's products or customers.

The world's best-known cosmetics companies are setting sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil,Russia,India,and China.What understandings and factors should be considered by these companies to be successful in markets in those countries?

Virgin chief executive Richard Branson learned that starting a soft-drinks war with Coca-Cola was crazy,although it was also one of the things that raised the profile of the Virgin name in America.

Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:

Ideally,GDP and other measures of national income converted to U.S.dollars,should be calculated on the basis of purchasing power parities or through direct comparisons of actual prices for a given product.

Psychographic segmentation involves grouping people in terms of their:

A global segment is referred to as "global teens" which includes:

In the study entitled "The Euroconsumer: Marketing Myth or Cultural Certainty?" the researchers identified four lifestyle groups.The group that represents mainstream European consumers was labeled as:

Discuss the basics of a framework for selecting target markets highlighting the salient features of David Arnold's framework.

Companies like Coca-Cola had the first-mover advantage since they were the first company to enter a global market.However,there are also first-mover disadvantages which include:

Ads by BMW advertise it as the "ultimate driving machine" which is described as positioning based on:

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 7: Segmentation,targeting,and Positioning

Demographic segmentation is based on measurable characteristics of populations which includes all of the following examples except:

Global market segmentation is based on the premise that companies should attempt to identify consumers in different countries who share similar needs and desires.

When making a decision about market entry timing,a company's management team should understand that the first-mover always becomes the market leader.

McDonald's operates in over 118 countries;however,80% of its restaurants are located in nine countries which does not include the following country market:

Global marketing authority,Theodore Levitt,has noted that many ethnic and regional foods-sushi,for example-are enjoying popularity in many countries of the world.This observation is known as:

Benetton uses the slogan "United Colors of Benetton" to position itself as a brand concerned with the unity of humankind.This type of strategy is referred to as GCCP (global consumer culture positioning).

Marketing that involves creating the same marketing mix for a broad mass market of potential buyers is referred to as:

Some of Body Shop's recent advertising has emphasized the difference between the company's principles and those of "mainstream" cosmetics companies on such issues as animal testing.As described here,Body Shop's ads illustrate positioning by:

Based on 2011 projections,the top ten nations ranked by per capita income does not include:

Pareto's Law suggests that 80% of a company's revenues or profits are accounted for by 20% of a firm's products or customers.

The world's best-known cosmetics companies are setting sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil,Russia,India,and China.What understandings and factors should be considered by these companies to be successful in markets in those countries?

Virgin chief executive Richard Branson learned that starting a soft-drinks war with Coca-Cola was crazy,although it was also one of the things that raised the profile of the Virgin name in America.

Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:

Ideally,GDP and other measures of national income converted to U.S.dollars,should be calculated on the basis of purchasing power parities or through direct comparisons of actual prices for a given product.

Psychographic segmentation involves grouping people in terms of their:

A global segment is referred to as "global teens" which includes:

In the study entitled "The Euroconsumer: Marketing Myth or Cultural Certainty?" the researchers identified four lifestyle groups.The group that represents mainstream European consumers was labeled as:

Discuss the basics of a framework for selecting target markets highlighting the salient features of David Arnold's framework.

Companies like Coca-Cola had the first-mover advantage since they were the first company to enter a global market.However,there are also first-mover disadvantages which include:

Ads by BMW advertise it as the "ultimate driving machine" which is described as positioning based on:

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters