Exam 7: Segmentation,targeting,and Positioning

In response to increasing worldwide concerns about obesity,diabetes,and other food-related health issues,some of the world's largest food companies are developing new products.Nestlé and Groupe Danone SA have developed several health-foods which include all of the following except:

Which of the following is true about efforts by automakers to target the Hispanic segment in the United States?

A.Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom.An example of unconventional wisdom is:

Nutraceuticals are health food products which are manufactured by:

The Swatch Group markets watches in all price ranges,from the Swatch brand at the low end to luxury brands such as Longines,Blancpain,and Breguet.Which target market strategy does this illustrate?

When assessing potential country target markets,management should rely heavily on its network of contacts as a primary criterion for targeting.

Due to globalization "it is a small world after all." Also,vast scale migration of populations due to various reasons,including opportunities,has created large segments of ethnic population.Considering these facts,highlight the ethnic segmentation and its importance.

Sometimes it is preferable to market to a particular age group rather than a mind-set;in such an instance psychographic studies can help marketers arrive at a deeper understanding of consumer behavior than is possible with traditional segmentation variables.

The world's best-known cosmetics companies are setting their sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil,Russia,India,and China.However,these companies have to understand:

Three Mexican retailers Famso,Grupo Gigant SA,and Grupo Commercial Chedraui SA have opened stores in the United States.This is an indication of: