Exam 7: Segmentation,targeting,and Positioning

Sushi,Falafel,Tandoori Chicken or Pizza is in demand in many parts of the world.This phenomenon can be due to the pluralization of consumption and segment simultaneity.

Global marketers must determine whether a standardized or an adapted marketing mix is required to best serve the wants and needs of the consumers.

Which of the following is generally true about the marketing of high-touch products such as fine china and crystal?

Global automakers are targeting the U.S.market with SUVs.All of the following SUVs are assembled or manufactured in the listed country except:

Consumers shopping for high-touch products,such as fine perfume,are generally energized by ________ motives.

What are some of the pitfalls in assessing market potential and choosing target markets or segments?

Dove,a division of Unilever,traditionally targeted men and women with its Dove-branded skin care products.

Procter & Gamble has identified a group of consumers in Europe who are willing to pay premium prices for pet food that will improve the health of their pets.This is an example of ________ segmentation.

In a study entitled "The Euroconsumer: Marketing Myth or Cultural Certainty?" the researchers identified different lifestyle groups.The segment that is concentrated in high-crime,inner-city neighborhoods were classified as:

For some consumer products such as cigarettes,soft drinks,and candy that have a low per-unit cost,income is often a more valuable segmentation variable than population.

The basis for global marketing expert David Arnold's framework for screening intercountry comparisons include:

One of the first-mover disadvantages is that a late-mover competitor may reap benefit from the investments made in marketing and establishing in a country.

Which of the following is true of advertising for the Heineken and Foster's brands in the United States?

Diageo PLC,V&S Vin & Spirit AB,and Seagram and other marketers know that Russians consume a great deal of vodka.This type of market segmentation can be classified as:

About two-thirds of world GNI is generated in the Triad countries,whereas only about 12% of the world's population is located in those countries.

A global segment is referred to as "global elite" which includes:

BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit which has proven successful in their positioning strategy.

The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global market segmentation and targeting.Market segmentation represents:

The law of disproportionality suggests that ________ percent of the company's menu or profits are accounted for the 20% of a firm's products or customers.

Sweden's smaller population explains why IKEA,Saab,and Ericsson have looked beyond their borders for significant growth opportunities.