Exam 8: Web 2.0 and Social Media

Future Web sites will maximize user experience by increasing performance on each of the following factors except:

In April 2010,Zuckerberg announced Facebook's new initiative called Open Graph.The goal was to connect all the different relationships that exist on the Internet by linking Web sites to Facebook.

Social networking sites are different from the broader category of online communities in that they rarely allow individuals to control who can access information they post to the site.

Which is not one of the impacts of the use of BlendTec's Integrated Social Media (ISM)strategy?

The Web 2.0 attitude and new way of thinking are captured in a list of 95 statements called the __________,whose first thesis is "markets are conversations."

How are social media influencing business strategies?

Facebook uses ____________ ,which are global social networks that illustrate how we are all connected to one another through relationships.

Which is not a social media survey metric?

According to Cecil Dijoux,Enterprise 2.0 is likely to create changes in the organizations.These changes include all of the following except:

The varying font sizes of tags in a tag cloud represent the frequency of tags at the site.

__________ refers to a search strategy that focuses on finding information in a particular content area,such as travel,finance,legal,and medical.

The term __________ refers to an application or webpage that pulls information from multiple sources,creating a new functionality.

Currently,most Internet content flows freely through networks maintained by __________ that __________ Net neutrality.

WedMD is one of the popular __________,which are communities organized by interest,such as hobbies,vocations,political parties,and unions.

According to cultural anthologist Michael Wesch,enhancements to the Internet known as __________ will cause us to rethink a lot of our assumptions about ethics,privacy,and governance.

Why do companies create private social networks?

Explain why organizations might create private social networks.

If a company wanted to learn how customers feel about their products,the most appropriate metric would be to track the __________.

Over 80 percent of companies used LinkedIn as their primary __________.

If a company's objective is to "increase traffic to our Web site by 10 percent," they would determine the relative impact of each social media activity on that objective using a __________ metric.