Exam 8: Web 2.0 and Social Media

Because of Web 2.0,people have lower expectations for a company's character,ethical behavior,responsiveness,and ability to meet their individual needs.

Business organizations are finding ways to establish a presence on popular SNS sites like Facebook and MySpace so that they can control their customers.

Motivated consumers,using the tools of social media,have the power to spread viral messages that can severely damage a company's brand image,but that cannot cause significant financial consequences.

While we sometimes talk about __________ as a future evolution,in fact,the new web is already here,but standards for tagging information with metadata labels hasn't gotten very far yet.

The future web will use context,personalization and vertical search to make the 3Cs--content,commerce and community--more relevant.

Traditionally,businesses developed media objectives around various models called __________,which are based on advertising or broadcast approaches to communication.

Which of the following is a characteristic of Web 2.0?

The __________ allows programmers and users to make reference to real-world objects,such as people or chemicals,without concern for the underlying documents in which these things are described.

__________ is a social network service with a 3D virtual world interface in which users,called Residents,are represented by avatars,or cyber bodies that they create.

Businesses can use online communities as a platform for all of the following except:

Because it is a common practice for bloggers to use a special kind of hyperlink called a trackback to reference other blogs in their writing,blogs are collectively referred to as the trackosphere.

Which is not a social media activity metric?

Much of the world's data is stored in files that are structured so that they can only be read by the __________ that created them.

The effectiveness of social media activities are evaluated with __________.

Most large and medium sized companies utilize an Intranet based on __________ technology for internal collaboration and communication,which gives them control of the content.

Which is not an example of privacy violations associated with social media and social networking services?

__________ refers to a search strategy that focuses on finding information in a particular content area,such as travel,finance,legal,and medical.

__________ are effective and inexpensive ways to collect information from customers as well as to send information to them.It also can be used to gather intelligence on competitors.

YouTube has become a popular way for companies,such as BlendTec,to promote themselves using __________,and often less expensive than traditional advertising efforts.

__________ pushes content to users so they avoid the hassle of having to visit several different sites to get the information they are interested in.