Exam 6: E-Business and E-Commerce

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American Express developed tools that improved compliance with procurement rules on indirect purchases,or MRO supplies.One of the major performance improvements was the __________.

(Multiple Choice)
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A benefit of hosting an e-commerce Web site on a third-party's server is __________,which is being able to add-on additional capacity incrementally,quickly,and as needed.

(Multiple Choice)
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Public and private __________ are sites where many sellers and many buyers buy and sell.

(Multiple Choice)
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Order fulfillment includes providing customers with what they ordered and doing it on time,and providing all customer services,such as instructions,exchanges,and returns.

(True/False)
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__________ refers to word-of-mouth marketing in which customers promote a product or service by telling others about it.

(Essay)
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The legal and ethical issues related to e-commerce include all of the following except:

(Multiple Choice)
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Why does maverick buying increase the costs of products?

(Multiple Choice)
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Priceline.com is an example of __________ commerce because the customer names a product or service and the desired price,and then Priceline tries to find a supplier to fulfill that need.

(Multiple Choice)
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One of the problems with __________ advertising is that advertisers knew very little about the recipients.

(Multiple Choice)
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__________ are ads,that when clicked,will redirect to a malicious Web site that is a replica of the site the user was expecting to see.

(Essay)
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Web sites need to be hosted on large capacity servers that are capable of supporting the volume of requests for access,or traffic.

(True/False)
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Over 85 percent of e-commerce dollar volume is __________ commerce.

(Multiple Choice)
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List and define 4 of the basic types of e-business transactions.

(Essay)
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Sears uses __________ as a selling channel to liquidate (get rid of)its excess or discontinued inventory.

(Multiple Choice)
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Which of the following is not a characteristic of order fulfillment in B2C e-commerce?

(Multiple Choice)
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E-procurement strategies and solutions have two basic goals,which are _____.

(Multiple Choice)
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In B2C,the sellers are organizations,and the buyers are individuals.B2C is also called e-tailing.

(True/False)
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The online explosion has given today's consumers less control over where and how they interact with a business or a brand through a mix of online channels and media.

(True/False)
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Security requirements for conducting e-commerce are each of the following except:

(Multiple Choice)
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In the e-commerce business model __________,a vendor asks its partners to place logos or banner ads on their sites.If customers click the logo,go to vendor's site,and buy;then the vendor pays a commission to partners.

(Multiple Choice)
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