Question 1

List and describe the four essential features of an immediate purpose.

Accepted Answer

The four essential features of an immediate purpose are:

1. Clarity: An immediate purpose should be clear and specific, leaving no room for ambiguity or confusion. It should clearly outline what needs to be achieved in the short term.

2. Relevance: The immediate purpose should be directly related to the overall goal or objective. It should contribute to the larger mission and be aligned with the organization's priorities.

3. Achievability: An immediate purpose should be realistic and attainable within a reasonable timeframe. It should take into account the available resources, skills, and constraints.

4. Measurability: The immediate purpose should be measurable, allowing for progress to be tracked and evaluated. This helps in determining whether the purpose has been achieved and provides a basis for making adjustments if necessary.

Question 2

You should always select a topic area about which you know very little or nothing so you can learn research skills.

Accepted Answer

A) True 
 B)False  False

Question 3

An inference is a definite conclusion based on facts.

Accepted Answer

A) True 
 B)False  False

Question 4

To get the audience to remember your three main points is an example of a long-range goal.

Accepted Answer

A) True 
 B)False

Question 5

A belief is a deeply rooted attitude that governs our values.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is NOT one of the ways of determining if the topic is narrow enough?

Accepted Answer

A)  There is sufficient information about the topic. 
B)  The information can be told within the time limits. 
C)  The topic can be discussed with enough depth to keep the audience interested. 
D)  The topic will appeal to the audience. 
A)  There is sufficient information about the topic. 
B)  The information can be told within the time limits. 
C)  The topic can be discussed with enough depth to keep the audience interested. 
D)  The topic will appeal to the audience.

Question 7

Demographic analysis is the process of discovering whether the audience is captive or voluntary.

Accepted Answer

A) True 
 B)False

Question 8

Making the determination that an audience favors the pro-life position because they are predominantly Roman
Catholic is an example of observation.

Accepted Answer

A) True 
 B)False

Question 9

An attitude is a

Accepted Answer

A)  conviction. 
B)  predisposition to respond favorably or unfavorably. 
C)  deeply rooted set of beliefs. 
D)  set conviction. 
A)  conviction. 
B)  predisposition to respond favorably or unfavorably. 
C)  deeply rooted set of beliefs. 
D)  set conviction.

Question 10

Using word concepts in a questionnaire is a way to discover audience attitudes toward specific issues.

Accepted Answer

A) True 
 B)False

Question 11

What are three methods of audience analysis and how does each work?

Accepted Answer

1. Demographic analysis: This method inv

Question 12

Which of the following is NOT a method recommended in the book for gathering inferences about an audience from questionnaires?

Accepted Answer

A)  Use word concepts to find out the extent to which the audience favors or disfavors them. 
B)  Ask audience members to rank values. 
C)  Ask questions that place audience members in identifiable groups. 
D)  Determine the audience members' astrological signs to indicate their states of mind. 
A)  Use word concepts to find out the extent to which the audience favors or disfavors them. 
B)  Ask audience members to rank values. 
C)  Ask questions that place audience members in identifiable groups. 
D)  Determine the audience members' astrological signs to indicate their states of mind.

Question 13

A good way to save research time is to narrow the topic when you select it.

Accepted Answer

A) True 
 B)False

Question 14

Your immediate purpose should move audience members toward a long-range goal.

Accepted Answer

A) True 
 B)False

Question 15

A successful public speaker must adapt the message to the specific audience.

Accepted Answer

A) True 
 B)False

Question 16

Explain the process of brainstorming as it is used for topic selection.

Accepted Answer

Brainstorming is a creative process used

Question 17

Distinguish among attitudes, beliefs, and values by defining and providing an example of each.

Accepted Answer

Attitudes, beliefs, and values are all r

Question 18

State why demographic analysis is important to the public speaker.

Accepted Answer

Demographic analysis is important to the

Question 19

When trying to select a topic, Preston thought about what he had already experienced. What method did Preston use to select a topic?

Accepted Answer

A)  brainstorming 
B)  surveying interests 
C)  assessing knowledge 
D)  evaluating commitment 
A)  brainstorming 
B)  surveying interests 
C)  assessing knowledge 
D)  evaluating commitment

Question 20

Which of the following is NOT recommended in the book as a way to select a topic?

Accepted Answer

A)  individual brainstorming 
B)  self-assessment 
C)  use of personal knowledge 
D)  psychic review 
A)  individual brainstorming 
B)  self-assessment 
C)  use of personal knowledge 
D)  psychic review

List and describe the four essential features of an immediate purpose.

You should always select a topic area about which you know very little or nothing so you can learn research skills.

An inference is a definite conclusion based on facts.

To get the audience to remember your three main points is an example of a long-range goal.

A belief is a deeply rooted attitude that governs our values.

Which of the following is NOT one of the ways of determining if the topic is narrow enough?

Demographic analysis is the process of discovering whether the audience is captive or voluntary.

Making the determination that an audience favors the pro-life position because they are predominantly Roman Catholic is an example of observation.

An attitude is a

Using word concepts in a questionnaire is a way to discover audience attitudes toward specific issues.

What are three methods of audience analysis and how does each work?

Which of the following is NOT a method recommended in the book for gathering inferences about an audience from questionnaires?

A good way to save research time is to narrow the topic when you select it.

Your immediate purpose should move audience members toward a long-range goal.

A successful public speaker must adapt the message to the specific audience.

Explain the process of brainstorming as it is used for topic selection.

Distinguish among attitudes, beliefs, and values by defining and providing an example of each.

State why demographic analysis is important to the public speaker.

When trying to select a topic, Preston thought about what he had already experienced. What method did Preston use to select a topic?

Which of the following is NOT recommended in the book as a way to select a topic?

Introduction to Human Communication

Perception, Self, and Communication

Language and Meaning

Nonverbal Communication

Listening and Critical Thinking

Interpersonal Communication

Intercultural Communication

Small-Group Communication

Workplace Communication

Being Credible and Using Evidence

Organizing Your Presentation

Delivery and Visual Resources

Informative Presentations

Persuasive Presentations

Filters

Exam 10: Topic Selection and Audience Analysis

List and describe the four essential features of an immediate purpose.

You should always select a topic area about which you know very little or nothing so you can learn research skills.

An inference is a definite conclusion based on facts.

To get the audience to remember your three main points is an example of a long-range goal.

A belief is a deeply rooted attitude that governs our values.

Which of the following is NOT one of the ways of determining if the topic is narrow enough?

Demographic analysis is the process of discovering whether the audience is captive or voluntary.

Making the determination that an audience favors the pro-life position because they are predominantly Roman Catholic is an example of observation.

An attitude is a

Using word concepts in a questionnaire is a way to discover audience attitudes toward specific issues.

What are three methods of audience analysis and how does each work?

Which of the following is NOT a method recommended in the book for gathering inferences about an audience from questionnaires?

A good way to save research time is to narrow the topic when you select it.

Your immediate purpose should move audience members toward a long-range goal.

A successful public speaker must adapt the message to the specific audience.

Explain the process of brainstorming as it is used for topic selection.

Distinguish among attitudes, beliefs, and values by defining and providing an example of each.

State why demographic analysis is important to the public speaker.

When trying to select a topic, Preston thought about what he had already experienced. What method did Preston use to select a topic?

Which of the following is NOT recommended in the book as a way to select a topic?

Introduction to Human Communication

Perception, Self, and Communication

Language and Meaning

Nonverbal Communication

Listening and Critical Thinking

Interpersonal Communication

Intercultural Communication

Small-Group Communication

Workplace Communication

Being Credible and Using Evidence

Organizing Your Presentation

Delivery and Visual Resources

Informative Presentations

Persuasive Presentations

Filters