Exam 7: E-Business and E-Commerce

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Refer to IT's About Business 7.3: Selling luxury items online is as easy as selling books and DVDs.

(True/False)
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Discuss the benefits and limitations of electronic commerce.

(Essay)
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Cyberbanking offers all of the following advantages except:

(Multiple Choice)
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Discuss the following electronic commerce business models and give examples of each type: online direct marketing, electronic tendering system, name-your-own-price, find-the-best-price, affiliate marketing, and viral marketing.

(Essay)
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Which of the following statements regarding the relationship between electronic commerce and search is not correct?

(Multiple Choice)
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Which of the following is a problem that e-commerce can cause for the airline industry?

(Multiple Choice)
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The degree of digitization relates to all of the following except:

(Multiple Choice)
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_____ refers to online word-of-mouth marketing.

(Multiple Choice)
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Describe the various types of electronic payments.

(Essay)
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_____ use credit card numbers, transmitted electronically over the Internet, to pay for goods and services. They are either unencrypted or encrypted, with coded data readable by an intermediary between the buyer's and seller's banks.

(Multiple Choice)
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_____, which is a broader concept than _____, is the buying and selling of goods and services, as well as servicing customers, collaborating with business partners, and performing transactions within an organization.

(Multiple Choice)
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Companies use Web sites for all of the following reasons except:

(Multiple Choice)
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What is domain tasting? Should it be made illegal?

(Essay)
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In _______ e-commerce, the sellers and buyers are organizations.

(Multiple Choice)
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Forward auctions are auctions that sellers use as a channel to many potential buyers.

(True/False)
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eBay uses a _____ auction.

(Multiple Choice)
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Discuss the various business-to-consumer applications (e.g., e-tailing, electronic storefronts, electronic malls).

(Essay)
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Differentiate between forward and reverse auctions.

(Short Answer)
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In most cases, traditional payment systems are not effective for electronic commerce.

(True/False)
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Discuss the various methods of online advertising.

(Essay)
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