Exam 18: Pricing and Profitability Analysis
Exam 1: Introduction to Cost Management151 Questions
Exam 2: Basic Cost Management Concepts199 Questions
Exam 3: Cost Behavior193 Questions
Exam 4: Activity-Based Costing198 Questions
Exam 5: Product and Service Costing: Job-Order System149 Questions
Exam 6: Process Costing181 Questions
Exam 7: Allocating Costs of Support Departments and Joint Products171 Questions
Exam 8: Budgeting for Planning and Control202 Questions
Exam 9: Standard Costing: a Functional-Based Control Approach125 Questions
Exam 10: Decentralization: Responsibility, Accounting, Performance Evaluation, and Transfer Pricing134 Questions
Exam 11: Strategic Cost Management148 Questions
Exam 12: Activity-Based Management146 Questions
Exam 13: The Balanced Scorecard: Strategic-Based Control124 Questions
Exam 14: Quality and Environmental Cost Management199 Questions
Exam 15: Lean Accounting and Productivity Measurement161 Questions
Exam 16: Cost-Volume-Profit Analysis128 Questions
Exam 17: Activity Resource Usage Model and Tactical Decision Making121 Questions
Exam 18: Pricing and Profitability Analysis159 Questions
Exam 19: Capital Investment125 Questions
Exam 20: Inventory Management: Economic Order Quantity, Jit, and the Theory of Constraints127 Questions
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Consolidated Corporation had the following information: 

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The San Quintin Corporation manufactures automobile hub caps. In 2016, it expected to produce 385,000 hub caps at $6 per unit. The 2016 actual figures were 432,100 units which sold at $7 each.
Compute:
a. The Sales Price Variance
b. The Sales Volume Variance
c. The Overall (Total) Sales Variance Indicate whether Favorable or Unfavorable
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(Essay)
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Correct Answer:
a. Sales Price Variance = (Actual Price - Expected Price) × Αctual Volume
= ($7 - 6)432,000 = $432,100(F)
b. Sales Volume Variance = (Actual Volume - Expected Volume) × Expected Price
= 432,100 - 385,000)$6 = $282,000(F)
c. Overall (Total) Sales Variance = Sales Price Variance + Sales Volume Variance
= 432,000(F) + 282,000(F) = $714,000(F)
Scottish Company manufactures a variety of toys and games. John Chisholm, president, is disappointed in the sales of a new board game. The game sold only 10,000 units in 2016 when 30,000 were projected. Sales for 2017 look no better. At $100 per game, it is not a hot seller. Direct costs of the board game are $56 variable cost and $100,000 fixed. John is considering several options. Option One: Cut the price to $70 and perhaps sell 15,000 units. Option Two: Cut the price to $60, reduce material costs by $10, and cut advertising by $60,000. Anticipated volume for this option is 10,000 units. Option Three: Cut the price to $80 and include a $10 mail-in rebate offer. It is anticipated that 15,000 units could be sold and only 30 percent of the rebate coupons would be redeemed. What is the profit (loss) from Option Three?
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(Multiple Choice)
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Correct Answer:
C
The following information pertains to Cumberland Corporation:
Absorption costing net income would be how much greater or less than the variable costing net income?

(Multiple Choice)
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Too much emphasis on short-run optimization can lead to problems.
(Short Answer)
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Firms enjoy greater success when they include the impact of profits on their employees and the community.
(True/False)
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Which of the following markets is characterized by the following: a single firm in the industry, a unique product, and difficult entry into the industry?
(Multiple Choice)
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Figure 18-1
The Lancashire Corporation manufactures bottled water with an average manufacturing cost of $2 per case (a case contains 24 bottles). Bayview sold 1,000,000 cases last year to the following types of customers:
The drugstore chains have special handling costs of $0.20 a case and increased administrative assistance costing $45,000 per year.
The gas station chains require special marketing promotions that cost $50,000. Sales commissions of 10% are paid.
The supermarket chains order electronically through EDI which costs $25,000 annually. Bayview is responsible for shipping costs, which totaled $0.50 a case and special labels costing $0.02 per bottle
Local pharmacies have special handling costs of $0.10 per case and sales commissions are paid to agents costing
$0.25 per case. Bad debt expense averages 10% of sales.
-Refer to Figure 18-1. What is the profit per case for drugstore chains?

(Multiple Choice)
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Johanson Company had the following information: Revenues $400,000
Cost of goods sold:
Direct materials $100,000 Direct labor 50,000
Overhead 50,000 200,000
Gross profit $200,000
Selling and administrative expenses
75,000
Operating income $125,000
What is the markup based on prime costs?


(Multiple Choice)
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Normandy Company has the following information pertaining to its two divisions for 2016:
What is the operating income for Normandy Company?

(Multiple Choice)
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Scottish Company manufactures a variety of toys and games. John Chisholm, president, is disappointed in the sales of a new board game. The game sold only 10,000 units in 2016 when 30,000 were projected. Sales for 2017 look no better. At $100 per game, it is not a hot seller. Direct costs of the board game are $56 variable cost and $100,000 fixed. John is considering several options. Option One: Cut the price to $70 and perhaps sell 15,000 units. Option Two: Cut the price to $60, reduce material costs by $10, and cut advertising by $60,000. Anticipated volume for this option is 10,000 units. Option Three: Cut the price to $80 and include a $10 mail-in rebate offer. It is anticipated that 15,000 units could be sold and only 30 percent of the rebate coupons would be redeemed. Which option is preferred?
(Multiple Choice)
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The market share and market size variances allow firms to compare their performance with the:
(Multiple Choice)
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The market size variance is favorable when the budgeted industry sales in units is:
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The pricing of a new product at a low initial price to build market share quickly is called:
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Sarandon Company has the following information pertaining to its two divisions for 2016:
What is the operating income for Sarandon Company?

(Multiple Choice)
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The following information pertains to Cumberland Corporation:
What is the value of ending inventory using the absorption costing method?

(Multiple Choice)
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The following information pertains to Guillotine Corporation:
What is the value of the ending inventory using the absorption costing method?

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When firms with market power price products "too high", companies are:
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