Exam 9: Product Concepts

Which of the following is an example of a product modification?

Which of the following products is most likely to be considered an example of a heterogeneous shopping product?

SCENARIOS Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Claxton Fruitcakes.Fruitcake is all the bakery manufactures.In terms of dimensions of product offering,Claxton Bakery has a(n)_________.

Genette's daughter often suffers from earaches and must take an antibiotic.Genette hates the fact the antibiotic prescribed by her doctor must be taken for 10 days and has an unpleasant taste.Genette does not know that she can ask her doctor for a new antibiotic called Zithromax that works when taken for only five days and that has a pleasant cherry flavor.For Genette,Zithromax is a(n)_____ product because she doesn't know it exists.

The manufacturer of Winston cigarettes has introduced Winston in Eco-Flask packaging,which is crush-proof,water-resistant,and curved to better fit in a shirt pocket.Winston is using its packaging primarily to:

Which of the following is NOT one of the major functions of packaging?

What is the difference between a homogeneous shopping product and a heterogeneous shopping product? Give specific examples of products that fit into each category to help illustrate your answer.

A warranty is a protection and information device intended to confirm the quality of performance of a good or service.What is the difference between an express warranty and an implied warranty?

All sales have an implied warranty.

A _____ is everything,both favorable and unfavorable,that a person receives in an exchange.It can be tangible,intangible,a service,an idea,or a combination of these things.

Most people recognize Butterball as a brand of turkey,but the Butterball ____ also includes fresh turkey breast cuts,turkey sausages,ground turkey,lunchmeat cold cuts,fresh marinated bone-in,boneless and whole chicken,frozen chicken products,and Butterball stuffing and gravy mixes.

SCENARIOS Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Alberto Culver Company.If a marketer looks only at the toiletries division and notes the brands and items within only that division,he or she is analyzing the _____ of the product line.

The only two branding strategies available to a company that wants to market its product globally is to either use the brand name everywhere or to develop a new brand name for each different market.

A style modification is a(n):

_____ products are seen by consumers to differ in quality,style,suitability,and lifestyle compatibility.Comparisons between these products are often quite difficult because they may have unique features and different levels of quality and price.