Question 1

Along with hair care products,Alberto-Culver also markets Sugar Twin,Molly McButter,and Mrs.Dash salt-free seasoning.This is an abbreviated listing of the company's:

Accepted Answer

A)  customer mix 
B)  product line 
C)  product mix 
D)  line depth 
E)  product inconsistency 
A)  customer mix 
B)  product line 
C)  product mix 
D)  line depth 
E)  product inconsistency

Question 2

When a company markets several different products under the same brand name,it is referred to as a(n)_____ brand.

Accepted Answer

A)  family 
B)  generic 
C)  bargain 
D)  dealer 
E)  umbrella 
A)  family 
B)  generic 
C)  bargain 
D)  dealer 
E)  umbrella

Question 3

SCENARIOS
Alberto Culver Company
The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray.
-Refer to Hardie Siding Products.The goal of the company was to develop brand awareness for its project.The primary reason for the creation of this brand awareness was to:

Accepted Answer

A)  sell a business product as a consumer product 
B)  create a specialty product 
C)  create a competitive advantage through product identification 
D)  allow the company to concentrate its resources on marketing research 
E)  make room for more new products 
A)  sell a business product as a consumer product 
B)  create a specialty product 
C)  create a competitive advantage through product identification 
D)  allow the company to concentrate its resources on marketing research 
E)  make room for more new products

Question 4

Most people under the age of 25 have a strong belief in their own personal invincibility.An insurance agency targeting this group for life insurance would find this market segment categorizes the insurance as a(n)_____ product.

Accepted Answer

A)  heterogeneous shopping 
B)  specialty 
C)  unsought 
D)  relationship 
E)  exclusive 
A)  heterogeneous shopping 
B)  specialty 
C)  unsought 
D)  relationship 
E)  exclusive

Question 5

SCENARIOS
Alberto Culver Company
The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray.
-Refer to Claxton Fruitcakes.The fruitcake baker that packages its cakes in metal cans is most likely using its packaging to:

Accepted Answer

A)  reposition the product 
B)  create a niche market 
C)  deal with problems commonly found in the decline stage of the product life cycle 
D)  create an environmental appeal 
E)  contain and protect the cakes during shipment 
A)  reposition the product 
B)  create a niche market 
C)  deal with problems commonly found in the decline stage of the product life cycle 
D)  create an environmental appeal 
E)  contain and protect the cakes during shipment

Question 6

A product may be defined as everything,both favorable and unfavorable,that a person receives in an exchange.

Accepted Answer

A) True 
 B)False

Question 7

The two types of shopping products are:

Accepted Answer

A)  unsought and convenience 
B)  generic and family 
C)  exclusive and intensive 
D)  heterogeneous and homogeneous 
E)  consumer and business 
A)  unsought and convenience 
B)  generic and family 
C)  exclusive and intensive 
D)  heterogeneous and homogeneous 
E)  consumer and business

Question 8

When Alec picked up the candy bar,he automatically looked to see its fat content.The information that Alec looked for was contained in a nutritional label.

Accepted Answer

A) True 
 B)False

Question 9

Compared to the other classifications of consumer products,shopping products are:

Accepted Answer

A)  widely available so they need little or no promotion 
B)  usually less expensive than convenience products 
C)  purchased without significant planning 
D)  usually more expensive than convenience products and are found in fewer stores 
E)  purchased immediately after the consumer realizes he or she needs them 
A)  widely available so they need little or no promotion 
B)  usually less expensive than convenience products 
C)  purchased without significant planning 
D)  usually more expensive than convenience products and are found in fewer stores 
E)  purchased immediately after the consumer realizes he or she needs them

Question 10

Which of the following statements describes an advantage to retailers associated with developing their own brands?

Accepted Answer

A)  Dealers must market the brand,thus cutting into the gross margin. 
B)  Higher gross margins are available on private brands. 
C)  Private brands,particularly those owned by discounters are perceived to be of a higher quality. 
D)  Dealers often buy in large quantities and thus always have a ready supply. 
E)  Private brands are normally delivered more promptly by the manufacturer. 
A)  Dealers must market the brand,thus cutting into the gross margin. 
B)  Higher gross margins are available on private brands. 
C)  Private brands,particularly those owned by discounters are perceived to be of a higher quality. 
D)  Dealers often buy in large quantities and thus always have a ready supply. 
E)  Private brands are normally delivered more promptly by the manufacturer.

Question 11

SCENARIOS
Alberto Culver Company
The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray.
-Refer to Claxton Fruitcakes.Why is brand equity important for the Claxton brand?

Accepted Answer

A)  It facilitates the implementation of an international repositioning strategy. 
B)  It means that its customers are extremely brand loyal. 
C)  It means the target market is unchanging. 
D)  It means the product line has greater depth than width. 
E)  It guarantees an annual profit. 
A)  It facilitates the implementation of an international repositioning strategy. 
B)  It means that its customers are extremely brand loyal. 
C)  It means the target market is unchanging. 
D)  It means the product line has greater depth than width. 
E)  It guarantees an annual profit.

Question 12

In the long run,regardless of the effort put into the product management process,the most important factor determining if a consumer product will succeed or fail is:

Accepted Answer

A)  its product mix plan 
B)  the way it implements its production strategy 
C)  the marketing plan it selects for its products 
D)  how well the manufacturer satisfies its customers' needs 
E)  the competition encountered by the manufacturer 
A)  its product mix plan 
B)  the way it implements its production strategy 
C)  the marketing plan it selects for its products 
D)  how well the manufacturer satisfies its customers' needs 
E)  the competition encountered by the manufacturer

Question 13

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

Accepted Answer

A)  made available only as private brands 
B)  made available in a large number of stores in a geographic area 
C)  made available only through the mail 
D)  distributed to a considerable number of stores in a geographic area 
E)  distributed to only a few stores in the geographic area 
A)  made available only as private brands 
B)  made available in a large number of stores in a geographic area 
C)  made available only through the mail 
D)  distributed to a considerable number of stores in a geographic area 
E)  distributed to only a few stores in the geographic area

Question 14

SCENARIOS
Alberto Culver Company
The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray.
-Refer to Silicon Graphics,Inc.SGI wants to create a 3-dimensional firearms training systems by using the same computer technology it currently uses.This training system would simulate actual situations by projecting images on screens and allow police SWAT teams to practice their responses.It would be an example of a(n):

Accepted Answer

A)  marketing mix expansion 
B)  increase in marketing line breadth 
C)  decrease in product mix width 
D)  product line contraction 
E)  increase in product line depth 
A)  marketing mix expansion 
B)  increase in marketing line breadth 
C)  decrease in product mix width 
D)  product line contraction 
E)  increase in product line depth

Question 15

Kmart markets Route 66 brand clothing in its stores.Kmart stores are the only places where this brand is sold at the retail level.This is an example of a(n)_____ brand.

Accepted Answer

A)  master 
B)  private 
C)  family 
D)  manufacturers' 
E)  equity 
A)  master 
B)  private 
C)  family 
D)  manufacturers' 
E)  equity

Question 16

When a product name becomes generic,:

Accepted Answer

A)  the firm must use black-and-white packaging 
B)  competitors are prohibited by law from using the trademark 
C)  the price will have to drop to appeal to lower income consumers 
D)  the product name is no longer recognized as the exclusive property of one firm 
E)  a firm can reapply for exclusive trademark protection at the U.S.Patent Office 
A)  the firm must use black-and-white packaging 
B)  competitors are prohibited by law from using the trademark 
C)  the price will have to drop to appeal to lower income consumers 
D)  the product name is no longer recognized as the exclusive property of one firm 
E)  a firm can reapply for exclusive trademark protection at the U.S.Patent Office

Question 17

Realizing that their product needed a warranty to gain rapid market acceptance,the manufacturer of a high-tech system for investigating accidents produced:

Accepted Answer

A)  a statement for salespeople to read to prospective buyers 
B)  an acknowledgment of company responsibilities for salespeople to build into presentations 
C)  a label stating that the product is of the highest quality and backed by years of manufacturing experience 
D)  an advertisement stating buyers would not perceive the purchase of this product as risky 
E)  a written guarantee that the product would work as promised and that it is fit for the purpose it was sold 
A)  a statement for salespeople to read to prospective buyers 
B)  an acknowledgment of company responsibilities for salespeople to build into presentations 
C)  a label stating that the product is of the highest quality and backed by years of manufacturing experience 
D)  an advertisement stating buyers would not perceive the purchase of this product as risky 
E)  a written guarantee that the product would work as promised and that it is fit for the purpose it was sold

Question 18

Ocean Spray is known for cranberry juices.When it added Ocean Spray Craisins (dried sweetened cranberries to be eaten like raisins),it was an example of a product mix extension for the company.

Accepted Answer

A) True 
 B)False

Question 19

Why is creation of a product the starting point for the marketing mix?

Accepted Answer

A)  The production department must know what to produce first. 
B)  Production strategy is the first of the four Ps listed in the marketing mix. 
C)  Determination of the price,promotional campaign,and distribution network cannot begin until the product has been specified. 
D)  Product development takes the longest amount of time to complete. 
E)  Actually,the product does not have to be the starting point-- promotional strategies are often the starting point. 
A)  The production department must know what to produce first. 
B)  Production strategy is the first of the four Ps listed in the marketing mix. 
C)  Determination of the price,promotional campaign,and distribution network cannot begin until the product has been specified. 
D)  Product development takes the longest amount of time to complete. 
E)  Actually,the product does not have to be the starting point-- promotional strategies are often the starting point.

Question 20

Smith-Binney's Crayola makes various products that are all targeted toward elementary school children.Drawing,painting,and supply items are sold at convenience stores,toy stores,and grocery stores.Clothing is sold in department stores.Crayola might arrange its product items in the following way:
   What is the product mix width for Crayola? What is its product line depth?

Accepted Answer

Product mix width refers to the number o

Along with hair care products,Alberto-Culver also markets Sugar Twin,Molly McButter,and Mrs.Dash salt-free seasoning.This is an abbreviated listing of the company's:

When a company markets several different products under the same brand name,it is referred to as a(n)_____ brand.

Most people under the age of 25 have a strong belief in their own personal invincibility.An insurance agency targeting this group for life insurance would find this market segment categorizes the insurance as a(n)_____ product.

A product may be defined as everything,both favorable and unfavorable,that a person receives in an exchange.

The two types of shopping products are:

When Alec picked up the candy bar,he automatically looked to see its fat content.The information that Alec looked for was contained in a nutritional label.

Compared to the other classifications of consumer products,shopping products are:

Which of the following statements describes an advantage to retailers associated with developing their own brands?

In the long run,regardless of the effort put into the product management process,the most important factor determining if a consumer product will succeed or fail is:

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

Kmart markets Route 66 brand clothing in its stores.Kmart stores are the only places where this brand is sold at the retail level.This is an example of a(n)_____ brand.

When a product name becomes generic,:

Realizing that their product needed a warranty to gain rapid market acceptance,the manufacturer of a high-tech system for investigating accidents produced:

Ocean Spray is known for cranberry juices.When it added Ocean Spray Craisins (dried sweetened cranberries to be eaten like raisins),it was an example of a product mix extension for the company.

Why is creation of a product the starting point for the marketing mix?

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters

Exam 9: Product Concepts

Along with hair care products,Alberto-Culver also markets Sugar Twin,Molly McButter,and Mrs.Dash salt-free seasoning.This is an abbreviated listing of the company's:

When a company markets several different products under the same brand name,it is referred to as a(n)_____ brand.

Most people under the age of 25 have a strong belief in their own personal invincibility.An insurance agency targeting this group for life insurance would find this market segment categorizes the insurance as a(n)_____ product.

A product may be defined as everything,both favorable and unfavorable,that a person receives in an exchange.

The two types of shopping products are:

When Alec picked up the candy bar,he automatically looked to see its fat content.The information that Alec looked for was contained in a nutritional label.

Compared to the other classifications of consumer products,shopping products are:

Which of the following statements describes an advantage to retailers associated with developing their own brands?

In the long run,regardless of the effort put into the product management process,the most important factor determining if a consumer product will succeed or fail is:

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

Kmart markets Route 66 brand clothing in its stores.Kmart stores are the only places where this brand is sold at the retail level.This is an example of a(n)_____ brand.

When a product name becomes generic,:

Realizing that their product needed a warranty to gain rapid market acceptance,the manufacturer of a high-tech system for investigating accidents produced:

Ocean Spray is known for cranberry juices.When it added Ocean Spray Craisins (dried sweetened cranberries to be eaten like raisins),it was an example of a product mix extension for the company.

Why is creation of a product the starting point for the marketing mix?

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters