Exam 9: Product Concepts

Products can be classified as either business/industrial or consumer products.What is the difference between business products and consumer products? Why is it important to know about these classifications?

Chico likes Michelin tires for his bicycle.If he needs new bicycle tires when Michelins are not on sale,he is willing to pay a higher price for Michelin rather than buy some other brand of bicycle tire.Chico could be described as being brand loyal to Michelin.

Which of the following statements about bar codes is true?

To cigarette smokers,stale or crushed cigarettes are a fact-of-life The manufacturer of Winston cigarettes is trying to change that by introducing its Eco-Flask packaging,which is crush-proof,water-resistant,and curved to better fit in a shirt pocket.The manufacturer of Winstons has made a(n)_____ modification to the cigarettes.

_____ products are purchased with little shopping effort.These products are purchased regularly,usually with little planning,and require wide distribution.

For years,many people thought plastic wrap was almost impossible to use and refused to buy the product.The manufacturer of Saran plastic wrap has spent many advertising dollars advising customers on how to eliminate the problems associated with the use of plastic wrap.This manufacturer has engaged in:

A consumer who consistently and repeatedly purchases the same brand is said to have:

Generic products are those brands whose names have become generic and now identify a class or type of product,such as aspirin,cellophane,thermos,or shredded wheat.

Most people recognize Butterball as a brand of turkey,but Butterball brand is also found on fresh turkey breast cuts,turkey sausages,ground turkey,lunchmeat cold cuts,fresh marinated bone-in,boneless and whole chicken,frozen chicken products,and Butterball stuffing and gravy mixes.Butterball uses:

Cultural traits can make a package design successful in one country and a failure in another.

A Boston diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewelers' aggressive price discounting.This move is meant to:

_____ are products that consumers see as being basically the same,so consumers shop for the lowest price.

LaToya had a bicycle tire go flat while on a biking trip across Tennessee.She normally uses Michelin tires but settled for an Excel brand tire because that was the only brand stocked at the closest bicycle shop.For LaToya,the recent tire purchase is an example of buying a _____ product.

Which of the following is the best example of a shopping product for most consumers?

Sela needs to buy several pieces of luggage.While there are several different manufacturers of luggage,Sela believes all of them are basically alike.The only feature she is genuinely concerned about is low price.For Sela,luggage would be classified as a(n)_____ product.

When consumers buy gasoline,they are all more interested in its chemical composition than anything else.

Due to the existence of a(n)_____,Shannon had every reason to believe the antacid he purchased would relieve his stomach problems if he followed the directions on the box.

Isaac Golding,owner of a tutoring service,has developed a design for his firm that includes an owl wearing large spectacles and carrying a satchel crammed full of books and papers.He plans to use this design on all communication that the firm sends out.This design is called the firm's brand name.

An elementary school teacher purchased a ream of art paper,a box of crayons,and some modeling clay.These products could be classified as either business goods or consumer goods,depending on the teacher's intended use.

Axe is a brand of body deodorant spray that is popular in Europe.The product's manufacture has recently introduced Axe shower gel products.Axe shower gel products are examples of the implementation of a _____ strategy.