Exam 9: Product Concepts

Product modification occurs when changes are made in how the product functions,the quality of the product is modified or some aesthetic characteristic of the product is changed.

SCENARIOS Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Hardie Siding Products.The different types of siding the company makes is called its product:

One of the leading manufacturers of choir robes has added a fire retardant chemical to the fabric it uses in making the robes.The company has not changed its prices.This is a(n)_____ modification.

Name and briefly describe six branding alternative strategies.

You are the United States brand manager of the Fluffit family of products.The products include a wide variety of synthetic and natural stuffing materials for furniture cushions,sleeping bags,quilts,and winter coats.The brand is a favorite among home repair enthusiasts and hobbyists of various kinds.Your firm would like to enter several foreign markets.Name and describe the three major alternative brand name choices for this global strategy.Discuss the viability of each alternative for Fluffit.

Horace has wanted to purchase a Rolex watch ever since he saw his first one at age 18.He has done extensive research into the history of Rolex.Finally,at age 55,he has achieved the income level to be able to purchase one.For Horace,the Rolex watch is an example of a(n)_____ product.

The most important functions of packaging are to contain and protect products,promote products,facilitate product storage,and facilitate recycling

SCENARIOS Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Claxton Fruitcakes.Claxton is an example of a(n)_____ brand.

Meaty Bones dog biscuit recently advertised that is treats are now bigger and would last longer than previously.The maker of Meaty Bones has made a(n)_____ modification in its product.

Lands' End clothing catalog retailer offers a satisfaction guarantee on all merchandise it sells.In other words,Lands' End gives its customers a(n)_____ warranty.

SCENARIOS Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Choice Homes,Inc.In a recent survey,Choice Homes's customers indicated they thought their homes were high quality,made lots of referrals to friends,and planned to buy a Choice Classic or Reflection home in the future.This customers' reactions indicate that Choice Homes has achieved:

The convenience product marketing strategy includes:

Which of the following is NOT an important consideration for a French manufacturer that wants to market its products in Canada?

Cinnamon Toast Crunch,Cocoa Puffs,and Trix cereals are now available with less sugar content.Notices on the cereal boxes announce that these cereals now contain "75 percent less sugar." These notices would be examples of persuasive labeling if:

SCENARIOS Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Alberto Culver Company.All the products that Alberto Culver sells in each of its three divisions is the company's product:

Which of the following is NOT one of the functions of universal product codes (UPC)?

The consumer product classification system is based on:

SCENARIOS Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Alberto Culver Company.Why would the Alberto Culver Company be interested in increasing its product depth?

Raye stopped at a convenience store to buy milk.While he was paying for his milk,he noticed a fresh doughnut display and bought two glazed doughnuts.In this example,the doughnuts are _____ products.

Unsought products typically are products that: