Exam 9: Product Concepts

According to the text,what motivates firms to reposition established brands?

SCENARIOS Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Choice Homes,Inc.Choice Homes is considering the development of a new category of small homes designed to replace low-income housing in the inner city.This strategy represents a:

When Ruby wanted new window treatments for her living room,she visited both Home Depot and Lowe's home-improvement stores,as well as three interior design stores before selecting drapes.If Ruby represents a typical window treatment buyer,you know that drapes are a(n):

Cinnamon Toast Crunch,Cocoa Puffs,and Trix cereals are now available with less sugar content.Notices on the cereal boxes announce that these cereals now contain "75 percent less sugar." This is probably an example of _____ labeling.

Packaging is an important component of the product strategy.List and briefly describe the four major functions of packaging.

SCENARIOS Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Hardie Siding Products.Since all of the siding products sold by Hardie are sold under the Hardie brand name,it is clear that the company uses a(n)_____ strategy.

SCENARIOS Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Silicon Graphics,Inc.Most companies have customers--SGI has a fan.Artist Peter Max is using SGI computers exclusively to create his famous graphics.He refuses to use any other company.This is an example of:

A go-cart manufacturer recently added shock absorbers to make the ride in its go-carts smoother.It has not changed its prices.This is a (n)_____ modification.

Due to the time required to scan them,universal product codes (UPCs)are typically placed on merchandise that would be classified as shopping products.

Alberto-Culver introduced Baker's Joy in the mid 1980s as a product for cooks to use to grease and flour baking pans.The product was not nearly as successful as Alberto-Culver hoped,and it discontinued the product in 2001.This is an example of the implementation of a _____ strategy.

YKK is the world's largest manufacturer of zippers.It makes over 1500 different types and styles of zippers.The great variety of zippers made by YKK represents its product mix width.

SCENARIOS Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Hardie Siding Products.By changing the focus of its promotion from those in the building industry to homeowners that saw their homes as sources of security,warmth,and stability,Hardie Siding used a _____ strategy.

Rosa's husband Phil has a cold.Rosa went to the store to buy something that would help Phil sleep.Rosa purchased Breathe Right nasal strips embedded with Vicks mentholated vapor rub.The package showed both the Breath Right and the Vicks brand names.This is an example of _____ branding.

Beasley wanted a an umbrella table for his patio.He watched newspaper ads until he found one on sale.For Beasley,the umbrella table is a(n)_____ product.

_____ products are products that are not known about or not actively searched for by consumers.These products require aggressive personal selling and highly persuasive advertising.

The introduction of Cinnamon Toast Crunch,Cocoa Puffs,and Trix cereals with 75 percent less sugar are examples of:

The brand names of producers,such as Kellogg's,Sherwin Williams,Harley-Davidson,and Ocean Spray are called _____ brands because of who owns them.

Which of the following is the best example of a convenience product?

Rexona is the number one brand of deodorant brand worldwide.Since it was launched in the 1960s,it has added an antiperspirant,a stick deodorant,deodorant wipes,and Rexona for Men.These additions are examples of:

YKK is the world's largest manufacturer of sliding fasteners (zippers).It also manufactures optical components and aluminum architectural parts.These products represent YKK's product line.