Question 1

One of the most successful pseudo-events in recent years was the ______.

Accepted Answer

A)  P. T. Barnum publicity stunts 
B)  publication of Unsafe at Any Speed 
C)  elephant march across the Brooklyn Bridge 
D)  Felix Baumgartner's free dive from the stratosphere 
E)  first press conference held by Theodore Roosevelt 
A)  P. T. Barnum publicity stunts 
B)  publication of Unsafe at Any Speed 
C)  elephant march across the Brooklyn Bridge 
D)  Felix Baumgartner's free dive from the stratosphere 
E)  first press conference held by Theodore Roosevelt

Question 2

Why did the Federal Trade Commission get concerned with "mom bloggers" and other sites that review products and services? What action did the FTC take in response?

Accepted Answer

The Federal Trade Commission (FTC) becam

Question 3

A _____ is a broadcast-style press release for a nonprofit organization.

Accepted Answer

public ser

Question 4

Some public relations firms have altered entries on sites like Wikipedia in order to make their clients look good.

Accepted Answer

A) True 
 B)False

Question 5

_____ transformed the image of millionaire John D. Rockefeller Sr.

Accepted Answer

The answer of _____ transformed the image of millionaire John...

Question 6

Deadheading was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel.

Accepted Answer

A) True 
 B)False

Question 7

Ivy Ledbetter Lee, one of the founders of public relations and often dubbed "Poison Ivy," actually believed that honesty and directness were better than deception in public relations.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not one of the reasons large companies such as railroads and utility companies engaged in public relations efforts in the 1800s?

Accepted Answer

A)  A desire to get government subsidies for construction projects 
B)  A desire to see good things written about them in history books 
C)  A deep concern about public sentiment toward their companies 
D)  A desire to run government-approved monopolies 
E)  All of the options are correct. 
A)  A desire to get government subsidies for construction projects 
B)  A desire to see good things written about them in history books 
C)  A deep concern about public sentiment toward their companies 
D)  A desire to run government-approved monopolies 
E)  All of the options are correct.

One of the most successful pseudo-events in recent years was the ______.

Why did the Federal Trade Commission get concerned with "mom bloggers" and other sites that review products and services? What action did the FTC take in response?

A _____ is a broadcast-style press release for a nonprofit organization.

Some public relations firms have altered entries on sites like Wikipedia in order to make their clients look good.

_____ transformed the image of millionaire John D. Rockefeller Sr.

Deadheading was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel.

Ivy Ledbetter Lee, one of the founders of public relations and often dubbed "Poison Ivy," actually believed that honesty and directness were better than deception in public relations.

Which of the following is not one of the reasons large companies such as railroads and utility companies engaged in public relations efforts in the 1800s?

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 12: Public Relations and Framing the Message

One of the most successful pseudo-events in recent years was the ______.

Why did the Federal Trade Commission get concerned with "mom bloggers" and other sites that review products and services? What action did the FTC take in response?

A _____ is a broadcast-style press release for a nonprofit organization.

Some public relations firms have altered entries on sites like Wikipedia in order to make their clients look good.

_____ transformed the image of millionaire John D. Rockefeller Sr.

Deadheading was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel.

Ivy Ledbetter Lee, one of the founders of public relations and often dubbed "Poison Ivy," actually believed that honesty and directness were better than deception in public relations.

Which of the following is not one of the reasons large companies such as railroads and utility companies engaged in public relations efforts in the 1800s?

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters