Exam 12: Public Relations and Framing the Message

Usually, the more closely a press release resembles ______, the more likely it is to be used.

What might be a public relations benefit of creating a Facebook page for a business?

An example of a way the Internet can make a PR practitioner's job harder is that the public can see ______.

The phony grassroots public-affairs campaigns engineered by public relations firms are known as ________________________ lobbying.

Why have research and lobbying become increasingly important to the practice of public relations?

How did the railroads and utility companies give the early forms of corporate public relations a bad name?

Ralph Nader's book Unsafe at Any Speed is credited with launching the consumer reform movement in America.

The targeted audience of public relations is ______.

Ivy Ledbetter Lee told John D. Rockefeller Sr. to hand out ______ to children whenever he was in public; this positively transformed his image in the wake of the ______ disaster.

Explain the major difference between advertising and public relations.

Flack is the informal term some journalists use to describe PR people who interject themselves between their clients and the press.

Small media companies often use press releases verbatim because ______.

A public relations firm looking to make full use of the Internet can ______.

Which of the following is not true about PR?

Which of the following is not true about Ivy Ledbetter Lee, one of the founders of modern public relations?

For journalists, the word ________________________ has come to mean a PR person who inserts him- or herself between a client and members of the press.

In the 1800s, which industry began using press agents to help them get federal funds?

The earliest public relations practitioner was the ________________________, who sought to advance a client's image through media exposure.

The mass media devote relatively few resources to the coverage of labor news.

Most of the largest public relations firms in America are owned by or affiliated with multinational companies.