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  3. Study Set
    MARKETING MANAGEMENT Study Set 6
  4. Exam
    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
  5. Question
    A Paid Form of Nonpersonal Communications, About an Organization, Its
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A Paid Form of Nonpersonal Communications, About an Organization, Its

Question 98

Question 98

Multiple Choice

A paid form of nonpersonal communications, about an organization, its products, or its activities that is transmitted through a mass medium to a target audience is called


A) personal selling.
B) advertising.
C) direct marketing.
D) sales promotion.

Correct Answer:

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