Multiple Choice
Which of the following statements concerning CPMs as a common measure of efficiency in the advertising industry is incorrect?
A) It is the most complex measurement method used for measuring the efficiency in the advertising industry.
B) The figure of thousand in the CPMs generally refers to the dollar cost of reaching 1,000 prospects.
C) A major disadvantage of the use of CPMs relates to its simplicity.
D) It is a common measure of efficiency or productivity in the advertising industry.
Correct Answer:
Verified
Correct Answer:
Verified
Q87: In peanut butter and coffee, P&G invests
Q88: This refers to the combination and types
Q89: Retailers can support manufacturers by<br>A) featuring the
Q90: Which of the following is not an
Q91: An activity or material that offers customers,
Q93: Using economic power to gain favorable publicity
Q94: An integrated approach to marketing communication<br>A) focuses
Q95: Which method of determining advertising spending attempts
Q96: All of the following are tasks associated
Q97: Ads for cotton emphasize how comfortable the