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    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
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    Ads for Cotton Emphasize How Comfortable the Fabric Is to Wear
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Ads for Cotton Emphasize How Comfortable the Fabric Is to Wear

Question 97

Question 97

Multiple Choice

Ads for cotton emphasize how comfortable the fabric is to wear, and encourages consumers to look for the cotton logo and only buy clothing that is 100 percent cotton. These ads are using which of the following strategy?


A) Concept-oriented
B) Pull
C) Middleman-oriented
D) Push

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