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    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
  5. Question
    Using Economic Power to Gain Favorable Publicity Is a Concern
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Using Economic Power to Gain Favorable Publicity Is a Concern

Question 93

Question 93

Multiple Choice

Using economic power to gain favorable publicity is a concern associated with this element.


A) Public relations
B) Advertising
C) Sales promotion
D) Personal selling

Correct Answer:

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