High School Juniors Who Were Considering Applying to the University

Multiple Choice

High school juniors who were considering applying to the University of Southern Mississippi were asked to rank five different print ads intended to increase the enrollment to the college. The ads were to be ranked according to believability, interest-level, and attractiveness. The survey the students filled out was an example of a(n)

A) opinion test for evaluating specific ads.
B) recall test to determine ad effectiveness.
C) awareness test for evaluating specific advertising objectives.
D) recognition test for determining the number of people who are aware of an ad campaign.