Multiple Choice
In peanut butter and coffee, P&G invests more in advertising and less in discounting than its major competitors. Identify a key factor in advertising that P&G is aware of and is using here.
A) Raiding ad budgets
B) Viewing advertising as a discretionary cost
C) Consistent investment spending
D) Cutting ad budgets to fund price promotions
Correct Answer:
Verified
Correct Answer:
Verified
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