Multiple Choice
Which of the following statements about market segmentation is true?
A) According to the model of market segmentation analysis, the process usually begins with deciding segmentation strategy.
B) Market segmentation analysis proceeds product positioning, the cornerstone of sound market planning.
C) The logic of market segmentation is quite simple and is based on the idea that a single product item can seldom meet the needs and wants of all consumers.
D) According to the model of market segmentation analysis, the process begins with design marketing mix strategy.
Correct Answer:
Verified
Correct Answer:
Verified
Q2: What does psychographic segmentation focus on?<br>A) Qualitative
Q3: What does "VALS" stand for?<br>A) Values and
Q4: A study suggests that whether targeting a
Q5: Consumers today are highly pressed for time.
Q6: The industry in which the firm operates
Q7: Jan Karon has sold more than 10
Q8: What does geodemographic segmentation identify?<br>A) The belief
Q9: Which of the following statements about market
Q10: Why do marketers use PRIZM NE?<br>A) To
Q11: Consumers who buy from the Crossing Pointe