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    A Preface to Marketing Management Study Set 1
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    Exam 12: The Marketing of Services
  5. Question
    Charging Different Prices During Different Times or Days in Order
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Charging Different Prices During Different Times or Days in Order

Question 11

Question 11

Multiple Choice

Charging different prices during different times or days in order to stimulate demand during slow periods is called _____.


A) upscale pricing
B) off-peak pricing
C) every-day-low pricing
D) odd pricing

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