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    MARKETING MANAGEMENT Study Set 6
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    Exam 1: Strategic Planning and the Marketing Management Process
  5. Question
    The Purpose of the Marketing Concept Is to Rivet the Attention
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The Purpose of the Marketing Concept Is to Rivet the Attention

Question 23

Question 23

Multiple Choice

The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of


A) supplier needs.
B) employee needs.
C) management needs.
D) customer needs.

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