Why Is Direct Mail Popular Among Marketers? What Are Its

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The Answer is Direct mail is a popular medium because it permits target market selectivity, can be personalized, is flexible, and allows early testing and response measurement. Although the cost per thousand is higher than for mass media, the people reached are much better prospects. Direct mail can produce prospect leads, strengthen customer relationships, inform and educate customers, remind customers of offers, and reinforce recent customer purchase decisions. The success of direct mail, however, has also become its liability - so many marketers are sending out direct-mail pieces that mailboxes are becoming stuffed, leading some consumers to disregard the blizzard of solicitations they receive.

Why Is Direct Mail Popular Among Marketers? What Are Its

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Why Is Direct Mail Popular Among Marketers? What Are Its

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Correct Answer:VerifiedShow Answer

Correct Answer:
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