What Are the Elements of a Direct Mail Offer? How

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The Answer is The offer strategy has five elements - the product, the offer, the medium, the distribution method, and the creative strategy. Fortunately, all can be tested. The direct-mail marketer also must choose five components of the mailing itself: the outside envelope, sales letter, circular, reply form, and reply envelope. A common direct marketing strategy is to follow up direct mail with an e-mail. The different elements of an offer strategy, such as products, product features, copy platform, mailer type, envelope, prices, or mailing lists, can be tested under real market conditions.

What Are the Elements of a Direct Mail Offer? How

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What Are the Elements of a Direct Mail Offer? How

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Correct Answer:
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