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    Principles of Marketing
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    Exam 9: Developing New Products and Managing the Product Life Cycle
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    In the New Product Development Process, the First Idea-Reducing Stage
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In the New Product Development Process, the First Idea-Reducing Stage

Question 55

Question 55

Multiple Choice

In the new product development process, the first idea-reducing stage is ________.


A) business analysis
B) idea generation
C) concept development
D) crowdsourcing
E) idea screening

Correct Answer:

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