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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Describe the Significance of Public Relations as a Promotion Tool
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Describe the Significance of Public Relations as a Promotion Tool

Question 153

Question 153

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Describe the significance of public relations as a promotion tool.

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Public relations is very believable-news...

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