Consultative Selling Is Most Appropriate in a Situation in Which

Multiple Choice

Consultative selling is most appropriate in a situation in which:

A) the salesperson has the ability to discount the price of the product without a manager's approval
B) the salesperson has enough experience in the industry to understand the buyer's situation
C) the buyer is prepared to place a bulk order
D) the buyer has less money to purchase than the list price of the product
E) the buyer needs a simple product to fit a straightforward need